1. Computer games industry
The video game industry (sometimes referred
to as the interactive entertainment industry)
is the economic sector involved with the
development, marketing and sales of video
games. It encompasses dozens of job
disciplines and employs thousands of people
worldwide.
2. Size, shape and structure.
• Industry structure has a strong influence in
defining the rules of the industry its economic
structure that shape the arena in which to
entry in the mainframe computer indusrty, as
xerox and GE sadly discovered by potential
entrants no matter what their size and
attained economics of scale.
