Making an IMPACT withyour communicationLiz SkeltonSystem ConceptsFebruary 2013
The “Subo” factor
Conkers bonkers
What do they have in common?
The IMPACT model Using INDIVIDUAL skills to develop a clear MESSAGE that is well PREPARED has AUDIENCE buy in is delivered...
You…
Health and safety superheroesWhat do you do?What skills makeyou unique?How do you addvalue?
What’s the difference?Strong and positiveSparks an interestUses active wordsFriendly and openShow off the skills you have ...
Increasing your influenceWhy would they listen to you?
Telling a story…
Telling a story…
What’s your story?  What’s the story of you or your   department?  Who is the organisation you   work for?  What is the...
When messages don’t work                      Failure to      Failure to                      recognise       notice      ...
Your MESSAGE • Be clear about what the message is • What is the significance? • Specify what the behaviour change is • Giv...
Be well prepared• Do your research• Link the message to your  organisation’s operations• Set the standards you want to  ac...
Your AUDIENCE
Consider their objections• Effort• Risk• Cost• Criticism from  peers• Satisfied with  things as they  are
Conviction and authority
Technical expertise• Don’t make assumptions• Get your facts right• Use well sourced information• Be proud of your membersh...
• Individual - The mind  and body affect each other• Message - You are in  charge of what you say and the results• Prepare...
E   liz@system-concepts.comT   020 7240 3388W   www.system-concepts.com
IOSH 2013 conference core skills making an impact 2013
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IOSH 2013 conference core skills making an impact 2013

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Liz Skelton at the IOSH conference discussing how health and safety practitioners can improve their communications skills.

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IOSH 2013 conference core skills making an impact 2013

  1. 1. Making an IMPACT withyour communicationLiz SkeltonSystem ConceptsFebruary 2013
  2. 2. The “Subo” factor
  3. 3. Conkers bonkers
  4. 4. What do they have in common?
  5. 5. The IMPACT model Using INDIVIDUAL skills to develop a clear MESSAGE that is well PREPARED has AUDIENCE buy in is delivered with CONVICTION and has underpinning TECHNICAL backup
  6. 6. You…
  7. 7. Health and safety superheroesWhat do you do?What skills makeyou unique?How do you addvalue?
  8. 8. What’s the difference?Strong and positiveSparks an interestUses active wordsFriendly and openShow off the skills you have and influencepeople to take action
  9. 9. Increasing your influenceWhy would they listen to you?
  10. 10. Telling a story…
  11. 11. Telling a story…
  12. 12. What’s your story?  What’s the story of you or your department?  Who is the organisation you work for?  What is the common purpose of your department and organisation?  How can your health and safety initiative achieve the common purpose?
  13. 13. When messages don’t work Failure to Failure to recognise notice significance Failure to Believe they change can’t change behaviour Do not believe we can solve the problem
  14. 14. Your MESSAGE • Be clear about what the message is • What is the significance? • Specify what the behaviour change is • Give people the confidence to take ownership • Give people the belief that the problem can be solved
  15. 15. Be well prepared• Do your research• Link the message to your organisation’s operations• Set the standards you want to achieve• Highlight the benefits and risks• Align the message to strategic goals – Demonstrate intent!
  16. 16. Your AUDIENCE
  17. 17. Consider their objections• Effort• Risk• Cost• Criticism from peers• Satisfied with things as they are
  18. 18. Conviction and authority
  19. 19. Technical expertise• Don’t make assumptions• Get your facts right• Use well sourced information• Be proud of your membership of IOSH and use it• Be confident in your abilities• Know your limits
  20. 20. • Individual - The mind and body affect each other• Message - You are in charge of what you say and the results• Prepare – Research, research, research!• Audience – know who you are communicating to• Conviction – Be passionate• Technical backup – IOSH membership
  21. 21. E liz@system-concepts.comT 020 7240 3388W www.system-concepts.com
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