As content marketing continues to shape as a core part of many company's marketing strategy, social media quickly becomes a must-have. What trends, challenges and opportunities should we be aware of? See key stats for Facebook, Instagram, Twitter and other insights.

1. Social Media Marketing
2015 Moving Forwards

2. Syndacast in 2015

3. Company Summary
Syndacast is a performance-driven digital agency headquartered in
Bangkok, Thailand with strong presence in Singapore, Indonesia and India.
Since it was founded in 2008, Syndacast has gained considerable
recognition of delivering ROI beyond clients' expectations.

4. Syndacast Entities
Singapore
Jakarta
Bangkok
 Team of 50 interactive experts
 Offices in Bangkok, Singapore
 New Delhi Office in 2016
 Invoicing entity in Jakarta
Delhi

5. Our Experience
Finance
Real Estate
Government

6. Our Experience
Travel
Hotels
Health
*

7. Social Media Marketing
Global Trends 2015 - 2016

8. The Social Media Landscape
It’s fast, ever-changing and unpredictable.
January 2014 October 2014
Source: GlobalWebIndex | Facebook | VentureBeat

9. The Social Media Landscape
Fast-forwarding to August 2015
Source: Statista
Number of active users in millions

10. The Social Media Landscape
It’s fast, ever-changing and unpredictable.
Source: Greenbot | WSJ | thenextweb | smallbiztrends

11. A Peak into Social Media Channel #1
Worldwide, there are over 1.44 billion monthly active Facebook users. A 13 percent increase from
2014. – source: Facebook
Age 25 to 34 makes up 29.7% of users and is the most common age demographic. – source:
Facebook
Facebook users comprise of 53% female and 47% male. – source: Facebook
Highest traffic occurs mid-week between 1 to 3 pm. – source: Bit.ly blog
On Thursdays and Fridays, engagement is 18% higher. – source: Bit.ly blog
There are 83 million fake profiles. – source: CNN
300 million photos are uploaded every day – source: Gizmodo
936 million people log onto Facebook daily for March 2015, representing a
17% increase year over year – source: Facebook
There are 1.25 billion mobile active users, a 24% increase year over year–
source: Facebook

12. A Peak into Social Media Channel #2
There are over 316 million active Twitter users per month, 80% of which are on mobile devices. –
source: Twitter
About 56% of monthly active users are actually tweeting. The rest are just basically lurking. –
source: Rocket Post
The average number of follower per user is 208. – source: Jeff Bullas
About 63 percent of Twitter users regard their smartphones as their primary tweeting device. –
source: eMarketer
About 71% of tweets are ignored and only 23% generate a reply. – source:
iMedia Connection
42% of international brands post 10 tweets per day on average– source:
Social Times
Tweets containing image links have 5x higher engagement rate – source:
Jeff Bullas

13. A Peak into Social Media Channel #3
90% of Instagram users are younger than 35 years old – source: Science Daily
An estimated 30% of Instagram accounts are inactive. – source: Business Insider
@mentions in Captions receive 56% more engagement – source: Simply Measured
Adding a location results in 79% higher engagement – source: Simply Measured
High light images generate 24% more likes than dark images. While a high
amount of background space generate 29 %more likes than those with
minimal space. – source: Curalate
Images with high level of texture generate 79% more likes. – source: Simply
Measured
Instagram has 300m monthly active users. – source: Statista
On average, Instagram users post 70 million photos and hit the ‘like’ button
2.5 billion times a day – source: Instagram

14. Social Media Marketing
Things to Look Out For 2015 - 2016

15. Social Networks: Battling to Become Your e-Wallet
Source: techcrunch
Facebook announced a partnership with e-commerce site platform Ecwid to let
its 450,000 merchants easily integrate Autofill With Facebook, a feature that lets
customers pull in credit card, billing, and shipping info they’ve stored on
Facebook.

16. Social Networks: Battling to Become Your e-Wallet
Source: techcrunch
March 2015 – Facebook rolled out
Friend-to-Friend payment option in US.
Function to propagate into other
countries over the coming months.

17. The Birth of Social-Commerce
Source: Wall Street Journal
Since Facebook and especially Twitter are real-time media, they’re perfect for short-term
deals tied in with fleeting trends. Aka Today only Deals!

18. Smart Devices Becoming Social
Source: Facebook
Cheap and increasingly sophisticated sensors
prepares the world for smart devices.
Social media giants are getting ready for the
Internet of Things.

19. Niche Social Networks

20. Niche Social Networks
Interest-based network works better than people-based networks.
Smaller but stronger communities.

21. Privacy (The Illusion Of)
Source: wired
$35 million to $0 in 10
months
Secret shuts down because
anonymity makes people
mean.
“I believe in honest, open communication and creative expression, and anonymity is a great device
to achieve it. But it’s also the ultimate double-edged sword, which must be wielded with great
respect and care.” – David Byttow

22. Privacy (The Illusion Of)

23. Privacy (The Illusion Of)
Source: Facebook
Facebook launches ‘Rooms’ anonymous chat room
app.
Invite only and requires special code to be scanned by
phone’s camera to join.
Moderators can ban people or set rooms to be 18+.

24. Social Media Marketing
Channels vs Industry vs Purpose 2015 - 2016

25. Social Network by Industry
Source: Social Media Today

26. Social Network by Industry
Source: Social Media Today

27. Social Media Marketing
Opportunities 2015 - 2016

28. Pinterest Set to Surge
Source: Social Media Examiner
#1: Pinterest Users Are Shoppers
#2: Users Doubled in the Second Half of 2014
#3: Steady Yearly Growth Expected
#4: Pinterest May Drive More Sales Than Facebook One Day

29. Facebook Grows & Shrinks at Opposite Ends
Source: Social Media Examiner
Facebook grows and shrinks at
opposite ends of the demographic
spectrum.
In 2016, Facebook will experience the
largest percentage share increase in the
Ages 65+ demographic.
During that same period, eMarketer data
suggests that the Ages 18-24
demographic share will decrease slightly.

30. Self-Broadcasting: The New Social Share
Source: Social Media Week
Emergent of a new form of blogging - Welcome to the world of Mukbang!

31. The Birth of Social-Commerce
Source: Wall Street Journal
Since Facebook and especially Twitter are real-time media, they’re perfect for short-term
deals tied in with fleeting trends. Aka Today only Deals!

32. Social Media Marketing
Outlook for Thailand 2015 - 2016

33. The State of Social Media in Thailand
Source: DAAT

34. The State of Social Media in Thailand
Source: DAAT

35. The State of Social Media in Thailand
Source: DAAT

36. The State of Social Media in Thailand
Source: DAAT

37. The State of Social Media in Thailand
Source: DAAT

38. The State of Social Media in Thailand
Source: DAAT

39. The State of Social Media in Thailand
Source: DAAT

40. The State of Social Media in Thailand
Source: DAAT

41. Thais spent millions of hours in a day watching video on YouTube.
Two thirds of Thais watch videos via mobile devices.
Ariya Banomyong, Thailand country head for Google:
“The success of YouTube in Thailand is due to the readiness of the online ecosystem.”

42. Presented by:
Monlamai Vichienwanitchkul
Head of Content & Optimization