Amagi is a next-generation media technology company providing cloud broadcast and targeted advertising platforms to customers, worldwide. This document contains the 5 new age habits of TV viewers and the technology behind the cloud-based broadcasting and personalised content delivery solutions.

1. Reimagine TV
KA Srinivasan, Co-founder, Amagi
Thursday June 16, 2016
Amagi TechTalk

2. 2 Amagi Proprietary
The story so far…
Incubated at
IIMB’s NSRCEL
8+Years of innovation
and growth
Over $25 million
in PE fund
230
Premji Invest
Employees with a
80-member R&D
3Patents and two more
in the process

3. 3 Amagi Proprietary
2500+ BRANDS 40MM AD SECS GLOBAL CLIENTS

4. 4 Amagi Confidential and Proprietary
What we do…
BROADCASTERS
ADVERTISERS VIEWERS
PERSONALIZE

5. 5 Amagi Proprietary
Habits
of the
new age
viewer

6. 6 Amagi Proprietary
Access content through the
day
Habit #1

7. 7 Amagi Proprietary
Print TV Mobile

8. 8 Amagi Proprietary
Restless, flipping, infinite
scrolling
Habit #2

9. 9 Amagi Proprietary
Television Internet

10. 10 Amagi Proprietary
Express more
Habit #3

11. 11 Amagi Proprietary
Print TV Internet

12. 12 Amagi Proprietary
Create my own playlist
Habit #4

13. 13 Amagi Proprietary
Television Internet

14. 14 Amagi Proprietary
One roof. Different lives
Habit #5

15. 15 Amagi Proprietary
One family. One channel One family. Many channels

16. 16 Amagi Proprietary
PERSONALIZATION FLEXIBILITY CONTROL
What are the habits translating to?

17. 17 Amagi Proprietary
How do these habits impact
the broadcast industry?

18. 18 Amagi Proprietary
Content
personalization
Multi-platform
availability
Arrival of new-age
content owners
Demand for
targeted advertising

19. 19 Amagi Proprietary
Limitations of traditional broadcast models
Expensive
Inflexible
Not Future-ready
Scalability Targeting
High CapEx

20. 20 Amagi Proprietary
How is Amagi helping?

21. 21 Amagi Proprietary
Traditional Amagi
TV broadcasting

22. 22 Amagi Proprietary
Nextgen cloud-based TV broadcast
Cable TV
Operator
Satellite TV
Operator
IPTV/OTT
Operator
TV Uplink
Playout Station
TV Content
Low CAPEX and OPEX. Localized playout

23. 23 Amagi Proprietary
Satellite
Reception
TV Stations
Traditional
media storage
Content
Owners
Content from
any source
Subtitle
Service
Voice-overs
Quality
Regulatory
Post
Production
Third-party
Media
Services
Ad
Monetization
Playlist
Scheduling
24x7
Monitoring
Playout
Control
Media Archival
Recording
Amagi
Owned
Services
Fiber
Transmission
Edge
Playout
Satellite
Uplink
OTT
Distributed globally
through any transport
Distribution
Playout
Localization
Amagi Broadcast Cloud

24. 24 Amagi Proprietary
Traditional Amagi
Additional Feeds Primary Feed
Localizing channels

25. 25 Amagi Proprietary
Regionalization scenarios
Address local viewer
preferences
Content masking
License restrictions
Satellite feed
(EMEA)
Local feed
(Africa)
No broadcast rights for Bigg
Boss in Africa
Content masking
Regulatory restrictions
Satellite feed
(Asia)
Local feed
(Singapore)
Religious content not allowed in
Singapore
AMC Local feed
(Brazil)
AMC Satellite feed
(South America)
Regional programming in Brazil

26. 26 Amagi Proprietary
Regionalization scenarios
Ad Versioning
Different creatives in different regions
Ford Explorer Ad in
Asia
Ford Focus Ad in
Singapore
Local Advertising
Different Ads in different regions
Philips Ad in India HSBC Ad in
Dubai

27. 27 Amagi Proprietary
Traditional Amagi
Client-side Server-side
Ad insertion on multiscreen devices

28. 28 Amagi Proprietary
Traditional ad insertion on multiscreen devices
Broadcaster
CLIENT-SIDE
Linear OTT Feed

29. 29 Amagi Proprietary
Traditional ad insertion on multiscreen devices
Broadcaster
CLIENT-SIDE
Ad Xchange
Personalized Ad
Linear OTT
Feed

30. 30 Amagi Proprietary
Limitations of client-side ad insertions
CLIENT-SIDE
Ad
Xchange
Personalized
Ad
Linear OTT Feed
Broadcaster
Advertisers

31. 31 Amagi Proprietary
Limitations of client-side ad insertions
CLIENT-SIDE
Ad
Xchange
Personalized
AdLinear OTT Feed

32. 32 Amagi Proprietary
Limitations of client-side ad insertions
CLIENT-SIDE
Ad
Xchange
Personalized
AdLinear OTT Feed

33. 33 Amagi Proprietary
Limitations of client-side ad insertions
CLIENT-SIDE
Ad
Xchange
Personalized
Ad
SDK
Linear OTT Feed

34. 34 Amagi Proprietary
Server-side ad insertion: A viable alternative
Broadcaster
CLIENT-SIDE
Ad Xchange
Personalized Ad
Server-side ad insertion on
Live Linear OTT Feed
SERVER-SIDE

35. 35 Amagi Confidential and Proprietary
Reimagine TV
BROADCASTERS
ADVERTISERS VIEWERS
PERSONALIZE
Addressable market of $14 Bn

36. Amagi Proprietary
Thank you!
K A Srinivasan
kas@amagi.com
Contact Information
www.amagi.com