1. Naveen Advertisements Pvt Ltd
616, Laxmi Plaza, Laxmi Industrial Estate
Off New Link Road
Andheri (W)
Mumbai – 400 053, INDIA
contact@naveenads.com
+91-22-421-70-300
For information on our services & SUCCESS stories,
please visit: www.NaveenAds.com
DRTV Media Planning &
Fabulous Creatives
Generate results,
Build brands!
2. Introduction
Naveen Ads is..
The preferred partner by major TV channels & clients as the #1
agency in Direct Response (teleshopping) media buying & planning!
We are recognized for:
! Long-term relationship focus
! Ethical business practices
Facts:
! Promoters: Shirish Pattanshetty, Naveen Udoshi
! Conceived by Shirish, who has grown the proprietary firm “Naveen Ads” multi-
folds in the last 16 yrs, and expanded into a Pvt Ltd company in 2011
! Locations: Mumbai, Pune, Belgaum.
www.NaveenAds.com Company confidential. Not to be shared without written permission
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3. Core Business
• TV Media buying & planning for long-form & commercial clients
• Developing creatives that helps effectively educate and market products/services
Preferred Partners for:
International Channels:
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www.NaveenAds.com Company confidential. Not to be shared without written permission
*Registered Agency
enter10 Music
4. Business Units
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www.NaveenAds.com Company confidential. Not to be shared without written permission
Media Acquisition & Movie Production House
Digital Media & Marketing Division
5. TV Media: Our Clients
India Clients: TeleMart, WWS, TV24, Fortune, Isha
International Clients: TeleSky, PunditJunction, Only786
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www.NaveenAds.com Company confidential. Not to be shared without written permission
6. TV Clients Success Case-studies
TeleMart Shopping Network
• Media Planning: Herbal, Spiritual, Utility products (multi-year, India +
International media)
Success Points
• National & Regional media planning: Client has seen 4 – 5x returns in a
short time span (4 – 5 months ramp up)
• Product Longevity: Multi-channel line-ups with short & long-form media has shown
product revival for additional 4 – 6 months.
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www.NaveenAds.com Company confidential. Not to be shared without written permission
7. Blockbuster Creatives
• WWS: D-Care, RoopAmrit (sold over 6,00,000 units)
• TeleSky: multiTrim, VedicMath (UK locations)
• Only786: Musli Power (Arabic, English, Hindi)
15 minutes (Arabic): http://youtu.be/b8BchwUw5WE
• Others: Watch creatives reel
Case study (WWS RoopAmrit Campaign)
Our feedback based on research
! Strongly recommended to produce a regional version of the long-form
! Created commercial by including regional personalities & voices
! Pitched on various regional GECs at various time bands.
Results
! Achieved 45% more orders & revenue as compared to the original commercial
! All other competitors followed the same trend in a matter of months
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www.NaveenAds.com Company confidential. Not to be shared without written permission
TV Clients Success Case-studies
8. How we can Help you: DR-TV
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www.NaveenAds.com Company confidential. Not to be shared without written permission
Consultation on..
Effective media
Media buying for Domestic & International markets
Creatives (in-house + coordinated):
! Consultation: Celebrity contracting, Production House identification,
Cost assessment, media review & feedback
! In-house: Editing as per legal regulations, VO edits etc
Our Core Strengths:
! Skillful negotiations: All deals transparent
! Strategic thinking: We engage only when we are comfortable executing
" Ethical practices: Long term relationship focus
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NoeticMinds is..
Business & Technology consulting
Caters to SMBs worldwide
Focus areas: IT, ITES, eCommerce, Digital content & Marketing
Services (turn-key OR consulting basis):
! Digital Presence Management: Web strategy, Affiliate, SEO, SM Campaigns
! eCommerce Management: End-to-end setup, Order lifecycle implementation
! International setup: Cost-optimized ops, eComm, Define & implement marketing
strategy
Digital Media Business Unit
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www.NaveenAds.com Company confidential. Not to be shared without written permission
We are the Pioneers..
Our history goes back to rolling Ads on local cable TV in 1996..
and today We‘re the largest direct response television (DRTV)
media agency in the country.
# Media buying in both International and National levels
# Client focused and not wallet focused
# Can best relate to our clients – own entrepreneurial experience
# Cost conscious without sacrificing client’s expectations
Our Differentiator
11. Team: Naveen Ads
Shirish Pattanshetty, Managing Director (shirish@naveenads.com)
• 18 years of Entrepreneurial expertise in DR-TV segment
• Industry-recognized expert in media & infotainment (India & Overseas).
Naveen Udoshi, Managing Partner (nu@naveenads.com)
• Expert in DR-TV and eCommerce
• 17 yrs of Technology & International marketing experience
Anis Peerzade, Media Director (anis@naveenads.com)
! 16 years experience in advertising and Media sales. Expert in NewBiz Dev, Networking, Relationship
building.
Executives: 15+ team of experienced veterans in media-planning, TV channel
operations, market analysis and creatives.
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www.NaveenAds.com Company confidential. Not to be shared without written permission
12. Get in touch
We strongly believe & practice building Long-term relations and
Ethical business practices.
Our ability to help entrepreneurs & businesses with our
skillful negotiation and strategic thinking
makes us the #1 choice!
Get in touch with us for business and investment opportunities:
contact@naveenads.com
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www.NaveenAds.com Company confidential. Not to be shared without written permission