A remote workplace offers a multitude of benefits and challenges. In this presentation, we'll touch on some foundational elements that contribute to a strong team, streamlined processes, and organic growth opportunities for distributed organizations.

1. 01
SUCURI
A STARTUP
STORY
Sucuri.net

2. 2
THEN vs NOW
Then - 2008-2010
Now – 2015 (YTD)
SUCURI Sucuri.net

3. 3
SUCURI
A BALANCED FOUNDATION
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"Either a company is growing or it is
dying. Always good to be on the growth
side..” ~ Daniel Cid
“Be the constant in a constantly
evolving space!!" ~ Tony Perez
A clearly defined balance between growth
and stability guides every choice that we
make as an organization
Picture of Daniel and Tony

4. 4

5. 5
SUCURI
PROMOTING an AGILE workforce
How do we find our unique brand’s balance between good posture
good people and responsible, responsive growth?
04 FEEDBACK
Data saves lives &
strengthens companies
05 ADAPTABILITY
Out-smarting disaster
01 COHESION
A strong brand is built from
within
02 FLOW
06 GROWTH
The when, why, and how
of getting bigger
03 INDIVIDUALIZATION
The benefits of providing
choices
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Perfection in
processes

6. 6
SUCURI
COHESION: CREATING CULTURE
A sense of identity allows a digital workforce to function more easily as
a unified force within any market or situation
Mission statement
Provide answers to the “existential
questions”
History
Origin stories actually do make for
better superheroes!
Teamwork
Nothing brings people together more
quickly than shared goals
The human element
Fun has a very important function
A culture of “yes”
Failure is a possibility, but it’s also a
fast-track to refinement
Accountability
Everyone onboard a successful ship
has a personal interest in keeping it
afloat
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7. 7
SUCURI
FLOW: ELIMINATING “NOISE”
Save yourself and your team members time by keeping your processes
lean and concise
Workflow
Does it happen often? Might it happen
sometimes? Everyone should know
what the plan is or where to find it
Resources
Everyone appreciates the option to be
self-reliant
Reasons
It’s amazing what explaining “why”
can do!
Prioritization
Thriving companies are full of triage
specialists
Efficiency
A complex task is more likely to be
done poorly (if at all)
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8. 8
SUCURI
INDIVIDUALIZATION: THE BENEFIT OF
DIVERSITY
Providing choices is a win, win, win
Clients win
The ability to come to you
comfortably, no matter what their
experience level is
Employees win
A sense of identity and responsibility
as unique and valuable components
within the organization
Many viewpoints = many sources
of feedback
Each experience with your company
gives you a new perspective
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9. 9
SUCURI
FEEDBACK: THE MOST VALUABLE RESOURCE
Collecting and using this information effectively will allow for faster and
more effective adaptations as your market environment or your role
within it changes
Make it painless
Simplicity = volume
Make it global
Just because you don’t need the
information now doesn’t mean it
won’t be useful in the future
Consider the “dark matter”
Absence of data may indicate
unconsidered opportunities
Make it known when it counts
Feedback should be celebrated. It
also makes for an excellent instructor
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10. 10
SUCURI
ADAPTABILITY: WHAT COULD GO WRONG?
Something will go wrong – something always does. Accounting for
potential pitfalls will allow you to stay one step ahead of disaster
Testing
Find the “holes” before someone else
does
Cross-training
Increased workload? Employee crisis?
Having a few people ready to help out
might save the day
Backups and redundancies
Keep your data and site and
resources safeguarded against
potentials by creating secure backups
Proactive v. reactive stance
Give yourself and your team the gift
of forethought
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11. 11
SUCURI
GROWTH: IT DOESN’T HAPPEN IN A
VACUUM
What’s next for your company? Responsible growth allows companies to
maintain stability while refining and rising to new challenges
Every gap is an opportunity
Let the “you are here” picture define
places you are not and ways in which
you can expand or increase
refinement
Responsible disclosure
Use discretion when disclosing the
details of smaller movements until
you’re sure of the details to avoid
“noise” or disappointment
.
Use that feedback!
Goals and ideals are fantastic and
inspirational things, but use the data
to create a realistic set of
opportunities
Promote from within
Allow employees to organically
transition into new roles and team
functions
Nobody is an “expert”
Assume the viewpoint of someone
who can always stand to learn more,
and encourage your team to do the
same
Hire for the future
Choosing people with a range of
potential skill applications can simplify
the growth process
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12. email:
Jennifer@sucuri.net
twitter: @manysatellites
obligatory cat photo
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