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Ecomm 101

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Ecomm 101

  1. 1. ECOMM 101 WordCamp Toronto 2015 Al Davis
  2. 2. What is Ecommerce? Ecommerce is simply commercial transactions conducted electronically on the Internet.
  3. 3. Types of ecommerce • B2C-physical products delivered • Amazon, clothing stores, pizza • B2C- Digital products • iTunes, Kindle , plugins and themes • B2C-Lead generation • Big ticket items like cars, motorcycles etc. • C2C-Consumers selling to other consumers • Kijiji, Ebay, Craigslist, AirBnb
  4. 4. Getting started • Know what you are going to sell and which ecommerce model(s) your products fit in to. • Whats your market? • What products are you selling? • Digital or physical delivery • Is it a service?
  5. 5. Getting started • Hosting account • Finding the right provider is key • WordPress ready • Do they have an installer? • Offer WordPress support? • What is the support team like? • Do they support all plugins and themes or is there a “blacklist”
  6. 6. Getting started • Shopping cart software A shopping cart is a piece of e-commerce software on a web server that allows visitors to an Internet site to select items for eventual purchase. Wikipedia
  7. 7. WP eCommerce • Free Plugin • One of the oldest shopping carts • Recently revamped • Good for basic ecommerce/ few products
  8. 8. Cart 66 Premium Shopping cart software $99.00 per year
  9. 9. Shopp Premium Shopping cart $55.00
  10. 10. WooCommerce Free Best known plugin Recently acquired by Automattic
  11. 11. Easy Digital Downloads Free Specializes in Digital products only Top plugin for this type of product
  12. 12. SSL Certificates • SSL is an acronym for Secure Socket Layer, which is an encryption technology which was first developed by Netscape. • Typically, SSL is used to secure credit card transactions, data transfer and logins, and more recently is becoming the norm when securing browsing of social media sites • Simplified- it makes your site secure for collecting personal information.
  13. 13. SSL Certificates • SSLCertifictes come in two different flavors • Generic • Vanity
  14. 14. SSL Certificates- Generic • Generic SSL Certificates are provided by your hosting provider for free • Offer the same 128 bit security for designated pages • Problem is the domain name your pages get after applying cert. • https://myhostingprovider.com/secureserver/~mydomain
  15. 15. SSL Certificates- Vanity • Vanity SSL Certificates are provided by your hosting provider for free • Can cost anywhere from $50 to $450 depending on where you buy it from • You maintain trust with your customer • https://www.mydomain.com • Tip: If you are going to secure your webpages, secure all of them. Google will like you little bit more.
  16. 16. Decisions, Decisions Decisions • Before you set up shop there are things you should have decided upon before starting this process: • Fulfillment- How are you filling orders? • You’re a one person shop , so you’ll be doing it • You're drop shipping someone else's product , so they will do it. • You’re shipping your product to Amazon so they can do it for you.
  17. 17. Decisions, Decisions Decisions • Shipping: • How are you going to ship your product(s)? • Will you offer multiple shipping options for customers to choose from? • Regular • Express • How much will shipping cost? • Is it built into the price or charges separate?
  18. 18. Decisions, Decisions Decisions • Everyone loves a good sale • Will you need to put items on sale • Do you want to offer pre sales? • Make sure your shopping cart plugin meets your needs
  19. 19. • Product Photography • Most often overlooked • Tips: • Make sure your shots are all the same orientation- portrait or landscape • White backgrounds are the best • No one wants to see your kitchen counter or backsplash • Use a high quality camera or better yet hire a pro
  20. 20. Questions? You can reach me at: aldavis@aldavis.org @adavis3105

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