Bc ii chap 15 strategies for successful informative and persuasive speaking

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  • http://210.46.97.180/zonghe/book/33-%E9%AB%98%E6%95%88%E5%95%86%E5%8A%A1%E6%B2%9F%E9%80%9A%EF%BC%88%E8%8B%B1%E6%96%87%E7%89%88%20%E7%AC%AC7%E7%89%88%EF%BC%89%20Effective%20Business%20Communications(Seven%20Edition)-%E6%9C%BA%E6%A2%B0%E5%B7%A5%E4%B8%9A%E5%87%BA%E7%89%88%E7%A4%BE-Herta%20A.Murphy%20%20%20Herbert%20W.Hildebrandt%20%20%20Jane%20P.Thomas/Chapter%20%2011.htm
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  • Bc ii chap 15 strategies for successful informative and persuasive speaking

    1. 1. Chapter : 15 Strategies for Successful Informative and Persuasive Speaking MQhttp://www.slideshare.net/Subjectmaterial
    2. 2. Chapter Final ExamS. No. No. Q. No. Chapter Heading Date Introduction July 2, 2012 1 11 1,2 Short Reports July 4, 2012 2 12 3,4 Long (Formal) Reports July 9, 2012 3 13 5 Proposals July 11, 2012 Strategies for Successful Speaking and Successful 4 14 6 Listening July 16 & 25, 2012 Strategies for Successful Informative and Persuasive 5 15 7 Speaking July 30, 2012 6 16 8 Strategies for Successful Interpersonal Communication 7 17 9,10 Strategies for Successful Business and Group Meetings 8 18 11 The Job Application Process - The Written Job Presentation 9 19 12 The Job Application Process - Interviews and Follow-Up
    3. 3. PROJECT
    4. 4. Assign NumberSr. No. NameA: Alpha 1 JawedB: Bravo 1 m. RashidC: Charlie 1 JahanzaibD: Delta 1 MudassirE: Echo 1 m. UsmanF: Foxtrot 1 Ali MurtuzaG: Golf 1A: Alpha 2B: Bravo 2
    5. 5. Why Study Communication?Purposes of Informative & Persuasive SpeakingKinds of Informative & Persuasive SpeakingAudience Analysis for Informative and Persuasive SpeakingOrganization for Informative & Persuasive SpeakingSupports for Informative & Persuasive Speaking
    6. 6. Purposes of Informative Speaking• Making an idea clear is central to the purpose of informative speaking• Suggestions: – The purpose should be specific • To compare information, using the criterion of modern technology, as to which country should host the year 2012 Olympic Games – The title of your speech and purpose should be linked – The purpose could be process, policy, any incident, etc
    7. 7. Purposes of Persuasive Speaking• Gaining willingness / acceptance of your central idea is the core purpose of persuasive speaking• Suggestions: – The purpose should be specific • To suggest that Taiwan’s capital investments in China were greater than in other sections of the world • You should be thoughtful and have given ample time in preparing your speech • Plan in advance your desired response • your speech should lead towards the desired response – The purpose could be process, policy, any incident, etc
    8. 8. • Periodic department reports • Progress reports on sales or ongoing committee activities • Statements on area or division responsibilities • Reports on manufacturing problems in the plant Reports • Reports on Competitive Operations • Reports on problems with vendors • Monthly personnel reports • Abstract of contact reports for months • Companies often arrange public speaking or meetings forGood Will good will creation Briefings • Short problem solving sessionsInstruction • How to do, what to do
    9. 9. • To convince someone on a course of Policy action to be taken or not to be taken • Persuasion is required to support your Procedure personal position on how to proceed • A value judgment needs the definitions, Value facts to support your idea of value • Not everyone agrees on factsFact (present or past) • Extensive research may be required to prove the validity of your facts
    10. 10. AUDIENCE ANALYSIS• For a non-familiar audience find out the following 1. Their interests, disinterests and attitudes 2. The occasion 3. The location of your speech
    11. 11. 1. Degrees of Interest & AttitudesInformative Speaking • Find out : • How much do your listeners know about the topic • What is their level of comprehension • What percentage of the group is well informed? • What percentage of the group is uninformed? • Ways to handle the familiar ones: • If audience is familiar with the topic; then omit the basic informationPersuasive advanced explanation • Go for Speaking • Find out: • The attitude of the audience of being for or against your proposal • If they agree or disagree • Ways to handle the hostile, prejudiced audience • Search for commonality • Compare agreements with disagreements
    12. 12. 1. Degrees of Interest & Attitudes Compare Agreements and Search for Common Ground Disagreements• Begin with a familiar, commonly • Before giving speech, review areas of accepted topic agreements and disagreement• Use visuals, examples, goodwill • Depend upon facts, use value comments judgments very carefully• Clearly keep in account the culture of • You may draw parallel columns countries • Find out in advance what you may face• Use the following four approaches in front of a hostile audience to deal • Insert praise for the organization and with them nicely its members • Mention names of colleagues or friends within the organization with whom you have worked in the past • Make use of patriotism, loyalty and cooperation • Be polite – even poke fun at yourself
    13. 13. Offer a greeting to • “we have differences in philosophy, yet I bring you greetings gain Good Will from many friends of yours home I have met during this past year” Make use of the • ‘All of us in this room have a degree of freedom not fairness concept experienced anywhere else in the world; I am using that freedom to bring a different point of view”Appeal to a sense of • “well, I have made mistakes in my days; may I tell you abouthuman weaknesses one made in my first appearance before this group” Quote from a • “one of the directors of your association strongly supported supporter of the the concept of brotherhood. I will begin with a quotation he audience’s views uttered last year”
    14. 14. 2. Occasion If you are Additionally for outside speaking in Find out: if you groups if there is higher If you arefamiliar work speaking are the main variation or less possiblesettings; you speaker; are you prediction, then it’s a outside youralready know the first or last in must to find out about group, devote the people, the program, how other party’s position more thought long will you and interest in additiontheir position to the occasion speak? to research on your and their position attitudes Inside Outside Company Company
    15. 15. 3. Location• Find out in advance; what is the physical environment of your presentation as it may be any of the following and all have their own psychological influences – An open environment – Large auditorium – Conference room (small or big) – Any lounge etc• Find out whether you have a podium or a table• Check whether you have all your requirements fulfilled; charts, markers, multimedia, projector etc
    16. 16. The introduction The The The porch Aim Layout This is the Use a quotation Make clear and overview, that gives Make a Ask thought preciseTell a related Greet your roadmap or background or startling provoking statement ofstory or joke audience agenda of your inspiration to statement statements the purpose of speech / your speech your speech presentation
    17. 17. The body (Text, Discussion) The Summary (Conclusion) Informative SummariesSpeaking; the body reiterate what was Persuasive Speaking; this section should or discussion of covered; contain the clear idea followed by credibleyour topic is where conclusions are supporting material your ideas are inferences fromdeveloped in detail data Problem Solution (For change); problem- Problem solution (for no solution-benefits. You change) you use the may also mention the above approach; while disadvantages if your mentioning that no recommendation is not problem exists accepted
    18. 18. WHY SUPPORT Your speech should give the feeling that you know your topic, that your are fair, honest and believable You may use emotions to support your idea like health, fear, self-esteem, etc You must use evidence and reasoningUSE ANY NUMBER Examples, Illustrations, Statistics, QuotationsOF SUPPORT (testimony), Comparisons (Analogies), Definitions etcFORMS THAT MAYHELP YOURPRESENTATION
    19. 19. • Very commonly used, self explanatory Examples • Illustrations are elongated examples; they layout in detailIllustrations a specific situation; in which the solution worked • Find out which statistical measure to use to prove the Statistics validity of the dataQuotations, • Quoting credible sources also improves the speaker’sTestimony credibilityComparisons • Comparisons demand similarities between two subjects; (analogies) those similarities should outweigh the dissimilarities • Definitions not exactly support, yet using them helps Definitions both speaker and audience to be at the same level of understanding
    20. 20. Why Study Communication?Is the source reliable?Does the person whom you are quoting have a reputation forcredibility? For fairness? For careful researchIs your information true? Valid?What is the recency of your data?Are your statistics valid?Have you indicated how you obtained your evidence?How wide is your scope?Is your evidence ambiguous?
    21. 21. Take Away• Bring following in Monday’s class – Project proposal for blog – Seminar’s title – 2 groups made

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