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Digital marketing trends 2013


Digital Marketing Trends 2013 explores a range of new and emerging areas of digital marketing including SEO & Content Marketing,

Digital Marketing Trends 2013 explores a range of new and emerging areas of digital marketing including SEO & Content Marketing,

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  • 1. Digital Marketing Trends For 2013 #DigitalTrends2013
  • 2. SpeakersStuart Devlin – Digital Director @ e-StrategyAdam Stone – Managing Director @ Rokk MediaDavid Flavell – MD & Hannah Vincent - Producer @ Pangaea TV
  • 3. About MeDigital Director @ e-Strategy15 years in digital marketingQualified Google professionalPassionate about digital
  • 4. Marginal Gain As the GB Olympic Cycling team strategy was all about - it’s about looking for that 1% marginal gain.The GB Olympic Cycling teamstrategy was all about lookingfor that 1% marginal gainEven if you take just one pieceof information from today…
  • 5. Emerging SEOMarketing TrendsContent MarketingGuest BloggingAuthorshipContent CurationSocial Sharing & Integration
  • 6. Google UpdatesRecent changes to Google’s algorithm is a game changerAccelerated the need for “Content Marketing”
  • 7. ContentQualityRelevantValuedEngagingPlatforms
  • 8. What is Content Marketing?“Content marketing is the art of understanding exactlywhat your customers need to know and delivering it tothem on-line, in a relevant and compelling way to growyour business”. content marketing institute
  • 9. Benefits of Content MarketingExtend online market reachAttract new audience segmentsBecome an industry “thought leader”Enhance perception of your organisationImprove SEO visibilityIncreased revenues
  • 10. Content Marketing StrategyImplemented prior to any content marketing activityIdentify your target audienceWhat content is of value to your audienceIn-house and external expertiseThe right metrics
  • 11. Developing A Content StrategyAbout You - brand values – USP - tone of voice & value propositionAudience - Value – “Share” “Like” “+ 1” - Quality over quantityPlatforms - Blog at the forefrontKeywords -Keywords – keywords - keywords
  • 12. Developing A Content StrategyContent types - Opinion pieces - buying guides - reviewswhite papers – video – podcasts – infographics - imageryShare your blogs across main SM platformsCopywriters - thought leadership - editorial calendarVisitor levels - user engagement - revenue.
  • 13. Guest BloggingEnhance your business nameAssociated interestsMake connections - Build your publisher networkSuperb for SEO - as always, keep in natural
  • 14. AuthorshipAuthentic – Credible – TrustworthyLevel field – Authorship mark-up – High ranking with original contentIntegration - Google + profile & Author creditEarly adopters - Changing the way in which we search
  • 15. Authorship
  • 16. CuratorContent curators help add a voice to enable engagementDistil overall noise of a topic into important & relevant contentAcknowledge every piece of information we encounter as it wasput before us by someone who worked to create it - discover itbring it to our attention
  • 17. Social sharingSocial Sharing buttons on key pages of your website & blogEncourage sharing of your content across SM platformsTweet – FB shares – FB Likes – LinkedIn – Pinterest - Google +Improves search engine visibility
  • 18. Social sharing
  • 19. Social sharingIntegrate your SM profiles into your online commsAvoid using standardised FB & Twitter logoSell the benefits of your SM profilesAvoid using social widgets if frequency is low
  • 20. Social Integration
  • 21. Thanks : )