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Digital marketing trends 2013
 

Digital marketing trends 2013

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Digital Marketing Trends 2013 explores a range of new and emerging areas of digital marketing including SEO & Content Marketing,

Digital Marketing Trends 2013 explores a range of new and emerging areas of digital marketing including SEO & Content Marketing,

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17 of 7 previous next Post a comment

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  • Nice presentation. Well done!
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  • Cheers Laura :) catch-up on the 6th !
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  • Reply - No problems I'll email you & Phil to share
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  • @StuartDevlin - I did thanks. The problem is still Slideshare not functioning properly here though for some staff. Any chance we could have the presentation sent through?
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  • Thanks for inviting me to event Stuart, I found it really useful and met a lot of good contacts. Let me know when you run the next event!

    Laura (WA Consultants)
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    Digital marketing trends 2013 Digital marketing trends 2013 Presentation Transcript

    • Digital Marketing Trends For 2013 #DigitalTrends2013
    • SpeakersStuart Devlin – Digital Director @ e-StrategyAdam Stone – Managing Director @ Rokk MediaDavid Flavell – MD & Hannah Vincent - Producer @ Pangaea TV
    • About MeDigital Director @ e-Strategy15 years in digital marketingQualified Google professionalPassionate about digital
    • Marginal Gain As the GB Olympic Cycling team strategy was all about - it’s about looking for that 1% marginal gain.The GB Olympic Cycling teamstrategy was all about lookingfor that 1% marginal gainEven if you take just one pieceof information from today…
    • Emerging SEOMarketing TrendsContent MarketingGuest BloggingAuthorshipContent CurationSocial Sharing & Integration
    • Google UpdatesRecent changes to Google’s algorithm is a game changerAccelerated the need for “Content Marketing”
    • ContentQualityRelevantValuedEngagingPlatforms
    • What is Content Marketing?“Content marketing is the art of understanding exactlywhat your customers need to know and delivering it tothem on-line, in a relevant and compelling way to growyour business”. content marketing institute
    • Benefits of Content MarketingExtend online market reachAttract new audience segmentsBecome an industry “thought leader”Enhance perception of your organisationImprove SEO visibilityIncreased revenues
    • Content Marketing StrategyImplemented prior to any content marketing activityIdentify your target audienceWhat content is of value to your audienceIn-house and external expertiseThe right metrics
    • Developing A Content StrategyAbout You - brand values – USP - tone of voice & value propositionAudience - Value – “Share” “Like” “+ 1” - Quality over quantityPlatforms - Blog at the forefrontKeywords -Keywords – keywords - keywords
    • Developing A Content StrategyContent types - Opinion pieces - buying guides - reviewswhite papers – video – podcasts – infographics - imageryShare your blogs across main SM platformsCopywriters - thought leadership - editorial calendarVisitor levels - user engagement - revenue.
    • Guest BloggingEnhance your business nameAssociated interestsMake connections - Build your publisher networkSuperb for SEO - as always, keep in natural
    • AuthorshipAuthentic – Credible – TrustworthyLevel field – Authorship mark-up – High ranking with original contentIntegration - Google + profile & Author creditEarly adopters - Changing the way in which we search
    • Authorship
    • CuratorContent curators help add a voice to enable engagementDistil overall noise of a topic into important & relevant contentAcknowledge every piece of information we encounter as it wasput before us by someone who worked to create it - discover itbring it to our attention www.curatorscode.org
    • Social sharingSocial Sharing buttons on key pages of your website & blogEncourage sharing of your content across SM platformsTweet – FB shares – FB Likes – LinkedIn – Pinterest - Google +Improves search engine visibility
    • Social sharing
    • Social sharingIntegrate your SM profiles into your online commsAvoid using standardised FB & Twitter logoSell the benefits of your SM profilesAvoid using social widgets if frequency is low
    • Social Integration
    • Thanks : ) http://tinyurl.com/cny6apg