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WordPress Marketing Automation WordPress RI Meetup

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WordPress Marketing Automation WordPress RI Meetup

  1. 1. 9 January 2018 WordPress Marketing Automation
  2. 2. Nice to Meet You! Founder, CEO of ForwardJump Marketing WordPress since 2008 Online marketing background (SEO, online ads) Background in “content” as print reporter, TV news producer
  3. 3. I Respect Your Time •Raise your hand and ask questions any time •Tweet at @Josh Fialkoff @ForwardJump •Email me at forwardjump.com
  4. 4. Text: marketing to (617) 405-3140
  5. 5. We Market Advanced Ideas to Sophisticated Audiences StrategyWeb Design, Development Brand Awareness Public Relations Thought Leadership Lead Generation Lifecycle Marketing
  6. 6. Marketing Automation is Lifecycle Marketing Nurture leads throughout the sales process by building relationships with people as they move from prospects to customers to brand advocates
  7. 7. Marketing Automation Increases Engagement Finds leads based on signals and accumulates data on prospects Qualifies prospects based on their interactions with you Nurtures qualified prospects through sales process Strengthens relationships with members to increase loyalty
  8. 8. Example of Data You Can Get
  9. 9. WordPress Marketing Automation Questions How does it integrate with WordPress? How well does it work with your form editor? What are you going to lose by using WordPress over vendor’s forms & landing pages?
  10. 10. Example: Gravity Forms Integration
  11. 11. Marketing Automation Produces Lots of Data
  12. 12. Key is Making Information Actionable
  13. 13. Key Marketing Automation Players •Differs based on size of email list, client goals •Most reviews online are sponsored & biased •We found it very time consuming, confusing to compare
  14. 14. Attributes Important in Our Vendor Search Features •Combines email, CRM, marketing automation •Allows third-party tools •Integrates well with WordPress Import/Export • Existing contacts can be imported • Contacts can be exported Usability •Modern, intuitive design •Industry- leading spell checking Company • Backed by strong, innovative company • Offered demo version
  15. 15. Many websites review comparable systems Most are essentially advertisements, making money in referral fees These sources seem more objective: • Which Marketing Automation System is the Best? Forbes, July 2015 • Best Marketing Automation Software: G2 Crowd. Additional References
  16. 16. Let’s Talk Soon! Josh Fialkoff josh@forwardjump.com (617) 500-3450 www.forwardjump.com

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