Infographic explaining what Product Information Management is by Stibo Systems.

1. WHAT IS
PRODUCT INFORMATION?
EXAMPLES OF PRODUCT INFORMATION
WHAT IS
PRODUCT INFORMATION
MANAGEMENT?
Product data involves thousands of attributes, hundreds of relationships and millions of records. It exists in silos across
the enterprise and is an integral part of real-time business process interactions within and outside the enterprise.
CMS
Web teams post product
details to multiple sales
channels from a single
repository that may not
contain timely information.
DIGITAL ASSET
MANAGEMENT
Multiple versions of product
images and videos are managed
by creative agencies, often with
differing naming conventions.
COMMON
PRODUCT DATA
MANAGEMENT
PROBLEMS
Most organisations, large and small, struggle to
synchronise product data with business systems
to ensure enterprise-wide product data accuracy.
COMMON DATA MANAGEMENT PROBLEMS INCLUDE
THE BENEFITS OF PRODUCT INFORMATION MANAGEMENT
PRODUCT INFORMATION MANAGEMENT SYNCHRONISES DATA
ACROSS MULTIPLE SOURCES AND SYSTEMS
Product data is commonly managed by departmental
spreadsheets with little or no data governance
processes or collaboration between authors.
VALUE OF PIM
Product Information Management creates a single
trusted source of product data by integrating
departmental knowledge into an enterprise-wide asset.
Consolidate product data from multiple sources using
ETL tools to ensure data is available for enrichment and
management.
01
Capture insights about your data and then utilise that
knowledge in your data quality processes.
03
Export data and digital assets to all leading e-commerce
technology providers such as ERP, CMS, Customer Service
systems and more.
05
Configure business processes for content creation,
maintenance, approval and publishing.
02
Product data errors lead to unnecessary
costs and decreased customer satisfaction.
01
Duplicate information and error-prone processes
risk non-compliance with government regulations
and industry mandates.
02
Debates over data integrity and accuracy
slow a product’s time-to-market.
03
Without centralised information from integrated
back-end systems, website content can be
inconsistent and out of date.
05
Lack of support for multiple languages,
including double-byte, eliminate the
possibility for effective global expansion.
04
Manage digital multimedia files and documents, including
pictures, sound, video, PDF and desktop publishing documents,
with the ability to link these assets to products.
04
WHEN SUCCESS MATTERS
PRODUCT
INFORMATION
IS USED BY...
Product teams manage
information about products
internally before releasing
the product to the market.
ERP
SUPPLIERS
The many suppliers in your
ecosystem manage information
about your products for their own
purposes using their own codes
and versioning system.
Product Categories
Facets
SKUs
Supplier Name
Codes
Cross References
Related Items
Attributes
Units of Measurement
Shipping Dimensions
Product Details
International
Localised Data
Customer Reviews
Product Descriptions
SEO Metadata
Descriptions
Product Variants
Channel-Specific Descriptions
Images
Videos
User Manuals
PDF, Microsoft Office
Documents
CAD Drawings
Data Sheets
MSDS Sheets
List Price
Sale Price
Promotions
Customer-Specific Price
Tiered Pricing
Pricing
Unstructured
Product Content
Structured
Product Content
Taxonomy
WHY CHOOSE PIM?
ERP Ensure the accuracy of product information in
the supply chain and publish that information to business
systems that require post planning product details.
CMS Synchronise online and offline channels to ensure
that e-commerce sites appropriately display correct and
accurate images, product details, reviews and more.
SUPPLIERS Manage data about your products that may
require different references or details in supplier systems.
DIGITAL ASSET MANAGEMENT Enable all digital assets
to directly reference products, services, locations and other types
of business entities, no matter where the assets are stored.
WHAT IS PIM?
The goal of Product Information Management is to cleanse and centralise information about
products to feed consistent, accurate and up-to-date information to multiple distribution channels.
Product Information Management is an end-to-end
system used to centralise, organise, categorise,
localise, synchronise and enrich product data
according to the business rules or the sales and
marketing strategies of your company. Data Acquisition
and Cleansing
Publication
and Syndication
Classification
and Localisation
Processes and
Workflows
THIS INCLUDES