Web 2 An introduction for Library staff


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  • Welcome and thanks for coming Today came out of an introductory session to web 2 that the Learning and Information teams, + reps from each of the develop teams had in June. On that day everyone who took part had some homework to do – we have spared you that! We felt that the information we all shared that day had a wider interest - hence today What we want to achieve this morning: define Customers Facebook/twitter Blogs/wikis What we are doing Not time to discuss further what else we can use web2 for…that could be another day…
  • We all know that web 2.0 applications have had a huge impact you can’t open a paper, listen to the radio or watch television without them being mentioned The numbers are staggering and we would be fools not to look to use them to reach existing and new customers and to develop new services Web 2 is not just for young people or geeks Information: that can be updated commented on, added to forums people can pose questions and get answers sharing reviews of anything, books, holidays etc up to date news Communication thoughts and opinions comments and suggestions sharing photos/video social networking which can mean chatting with friends, can also mean joining interest groups, family history It can also be a vital marketing tool reaching new markets, different audiences very speedy updates on events, products, services the virtual community can have a great deal of impact (Guardian article)
  • Web1 Access to information Most people not able to put content on the web One way communication Some social networking – forums Web2 Websites not just for passive reading Users creating content on sites they use Information gathering and social networking intertwined We all know that web 2.0 applications have had a huge impact you can’t open a paper, listen to the radio or watch television without Facebook or Twitter being mentioned…or someone telling you about their blog The numbers are staggering and we would be fools not to look to use them to reach existing and new customers and to develop new services
  • Why should we use Web2 Participation it invites participation, comments, reviews, discussions Everywhere at home, work, on phones, PDS, users choose when and where and how they use it Human although appears to be just technology it is about people, people speaking, sharing, communicating their thoughts, ideas, passions People become more deeply connected Creates content helps to build knowledge and is dynamic and It is user-centred and challenges the way we offer services
  • list some of the web2 applications, I won’t name the sites because now there are just too may of them to list
  • Excluding Facebook and Twitter because we are going to cover them in more detail in a moment I want to highlight a number of sites that are customers use. Some aren’t appropriate for us to create a library presence on and some might become useful in the future But I think it’s useful to show you the variety out there
  • Started as a way for bands and musicians to share their work You can use it to share pictures, videos etc. but it’s niche is as a music site
  • Listen to music, not download or copy Basic services every 20mins advert Pay £9.99 a month and you get no adverts Previews + free stuff Huge success in terms of numbers of users but is it economically sustainable?
  • UK based radio station & music community UK membership FREE Available in 12 languages across the world You put in your preferences and it builds a radio station around you Great for finding new bands etc.
  • A video sharing website. Created by three former PayPal employees in 2005. Bought out by Google in 2006 and now operated as a subsidiary of Google It can display a wide variety of user-generated video content, including film and TV clips, music videos and amateur content such as video blogging and short original videos Most of the content has been uploaded by individuals Media corporations including CBS and the BBC offer some of their material via the site, as part of the YouTube partnership program
  • Social networking site founded in January 2005. Audience- Teens (predominantly 16-24) was popular in the US in 2006. It was bought by AOL in March 2008. has overtaken Myspace as the most visited social networking site among UK surfers, according to web monitoring firm comScore . Bebo, Myspace, Facebook are fastest growing social networking site in terms of UK-based visitors in July this year
  • Share photographs, plot on a map etc. Turn them into posters, cards etc. Order copies etc Alternative picasa
  • When you join, you create a profile that summarizes your professional expertise and accomplishments. You can then form enduring connections by inviting trusted contacts to join LinkedIn and connect to you. Your network consists of your connections, your connections’ connections, and the people they know, linking you to a vast number of qualified professionals and experts. Through your network you can: Manage the information that’s publicly available about you as professional Find and be introduced to potential clients, service providers, and subject experts who come recommended Create and collaborate on projects, gather data, share files and solve problems Be found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals Post and distribute job listings to find the best talent for your company
  • A virtual world created by the users Avatars, you can travel and talk to people Has been used for online meetings or promotions The council story
  • Social networking A social network is “a structure which maps out the relationships between individuals.” (Lincoln, 2009, p.134) Examples of popular social networking websites include: Bebo Facebook Flickr LinkedIn MySpace Twitter YouTube Many websites have social networking components for example Amazon has options to create a profile, write reviews, and compile lists. Common uses: Install applications Listen to music Message friends Upload photos Upload videos Write a blog The creation and sharing of personal profiles is fundamental to these websites. “ Seven of the top 20 most-visited websites in the world are social-networking sites.” (Lincoln, 2009, p.135)
  • 2. Facebook Mission: “to give people the power to share and make the world more open and connected.” An individual can create a profile and use a variety of applications and features to: Send messages using Inbox, Wall and Chat Join networks, groups and events Broadcast information using news feeds, stream and status updates Share photos, videos and links Pages Represent real organisations (profiles represent individuals) Managed by an authorised representative (official) Broadcast information (Groups are meant to foster group discussion around a particular topic area) Encourage communication and engagement (can be customised with applications) Connect with new audiences (virally through recommendations to friends) Maintain a personal/professional distinction (for administrators)
  • 3. Twitter Twitter has been described as “the ‘marmite’ of internet applications” (Smith and Llinares, 2009, p.3) What is Twitter? “ What are you doing?” (status update known as a “tweet”) Restricted to 140-characters (micro-blogging) Connected in real-time Accessible from mobile phones Who is tweeting? Libraries 40-plus libraries and library services including Aberdeenshire Library and Information Service @onceuponashire and Edinburgh Libraries @TalesOfOneCity Librarians Steve Baker @stevejbaker Services Enquire @AskALibrarianUK Institutions The British Library @britishlibrary Publications The Bookseller @TheBookseller Publishers Facet Publishing @facetpublishing Writers Stephenie Meyer @Stephenie_Meyer Organisations Nottinghamshire County Council @NottsCC Why use Twitter? The Men Who Stare at Goats (Jonathan Ross’ Twitter book club) Sum (Stephen Fry’s tweeted recommendation) The White Queen (Philippa Gregory’s Twitter serialisation)
  • 4. Libraries and social networking Why should libraries be interested in social networking? Connect Network with peers (“Fish where the fish are!”) Interact with community (not hierarchical) Overcome geographical and physical limitations Instant feedback Share Broadcast information (cascade) Find information (quick, easy and free medium) Timely source (follow conferences and detect trends) Increase traffic to website and online resources
  • is a type of website , usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog .
  • Demonstration how a Wiki can be used and how it is useful. Especially for a team that works different hours and in different locations National Enquire – timetable put on then people can fill in the sessions they will cover. Pink shows that somebody wants to swap a session Staff and Library Info – Available information but also mailing lists that people can cut and paste into their contact lists Website – project documents, interesting resources people have found, post documents for others to comment on Website Development detailed project plan (Base camp) Training notes Minutes archive Really useful for sharing big documents that you wouldn’t be able to email
  • New way to communicate Want customers to interact with us – slow so far but it is happening Reach new audiences Spin off is that it promotes LAI we have followers all over There will be a marketing plan
  • We want to get a proper link to the library and archives catalogue Alison Barlow is our Web 2.0 Mistress
  • Web 2 An introduction for Library staff

    1. 1. Web 2.0 and Nottinghamshire Libraries, Archives and Information Steve Baker, Claire Wadsworth and Linda Turner
    2. 2. What we will achieve this morning <ul><li>Define web 2.0 </li></ul><ul><li>Tell you about the Web 2.0 services our customers use </li></ul><ul><li>Introduce you to Facebook and Twitter </li></ul><ul><li>Introduce you to Blogs and Wikis </li></ul><ul><li>Talk about how LAI is using Web 2.0 to reach customers </li></ul>
    3. 3. The context <ul><li>Lots of people of all ages use web 2.0 applications </li></ul><ul><li>Web 2.0 applications have established themselves as a major source of information </li></ul><ul><li>Web 2.0 applications have become a significant channel of communication and a marketing tool </li></ul>
    4. 4. Defining Web 2.0 <ul><li>Web 1.0 – Somebody produces content and somebody else reads it </li></ul><ul><li>Web 2.0 – Somebody produces content and somebody else reads it and can comment on it, add to it, change it, download it, bring in other people to take part………… </li></ul>
    5. 5. Why Web 2? <ul><li>invites participation </li></ul><ul><li>is everywhere </li></ul><ul><li>is human </li></ul><ul><li>creates content </li></ul>
    6. 6. Web 2 <ul><li>Social networking </li></ul><ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>RSS feeds </li></ul><ul><li>Music, Photo and video sharing </li></ul><ul><li>Virtual worlds and online computer gaming </li></ul><ul><li>Project management (Basecamp) </li></ul>
    7. 7. Web 2
    8. 8. Libraries and Web 2.0 <ul><li>While a lot of library authorities have a web 2.0 presence a lot don’t </li></ul><ul><li>Nottinghamshire wasn’t in the vanguard but we have done a lot of catching up in the last 6 months </li></ul><ul><li>We are now doing things that nobody else in NCC is doing and are leading the way </li></ul>
    9. 9. Web 2
    10. 10. Steve’s turn
    11. 11. Staggering figures - Facebook <ul><li>200 million users world wide (it was 150m in February) </li></ul><ul><li>50% of those use it everyday </li></ul><ul><li>Each user has on average 100 friends </li></ul><ul><li>The biggest growing user group are the over 50s but use is declining among under 25s </li></ul>
    12. 12. Staggering figures - Twitter <ul><li>3 million tweets sent every day </li></ul><ul><li>2795 million tweets sent so far (goes up by a 1000 every 10 seconds) </li></ul><ul><li>Only 40% who sign up continue to use it </li></ul>
    13. 13. Staggering facts - Blogs <ul><li>133 million Blogs have been created since 2002 </li></ul><ul><li>900,000 Blogs are posted every 24 hours </li></ul><ul><li>77% of active internet users access a Blog on a regular basis </li></ul>
    14. 14. What our customers are using <ul><li>Social networking </li></ul><ul><li>Music </li></ul><ul><li>Video </li></ul>
    15. 15. Myspace.com
    16. 16. Spotify.com
    17. 17. www.lastfm.com
    18. 18. www.youtube.com
    19. 19. www.bebo.com
    20. 20. www.flickr.com
    21. 21. www.linkedin.com
    22. 22. Second life
    23. 23. Claire’s turn
    24. 24. Social networking
    25. 25. Social networking Definition: “a structure which maps out the relationships between individuals.” (Lincoln, 2009, p.134)
    26. 26. Facebook <ul><li>Mission: “to give people the power to share and make the world more open and connected.” </li></ul><ul><li>Pages </li></ul><ul><li>Represent real organisations </li></ul><ul><li>Managed by an authorised representative </li></ul><ul><li>Broadcast information </li></ul><ul><li>Encourage communication and engagement </li></ul><ul><li>Connect with new audiences </li></ul><ul><li>Maintain a personal/professional distinction </li></ul>
    27. 27. Twitter <ul><li>What is Twitter? </li></ul><ul><li>“ What are you doing?” </li></ul><ul><li>Restricted to 140-characters </li></ul><ul><li>Connected in real-time </li></ul><ul><li>Accessible from mobile phones </li></ul><ul><li>Who is tweeting? </li></ul><ul><li>Libraries </li></ul><ul><li>Librarians </li></ul><ul><li>Services </li></ul><ul><li>Institutions </li></ul><ul><li>Publications </li></ul><ul><li>Publishers </li></ul><ul><li>Writers </li></ul><ul><li>Organisations </li></ul>
    28. 28. Libraries and social networking <ul><li>Connect </li></ul><ul><li>Network with peers </li></ul><ul><li>Interact with community </li></ul><ul><li>Overcome geographical and physical limitations </li></ul><ul><li>Instant feedback </li></ul><ul><li>Share </li></ul><ul><li>Broadcast information </li></ul><ul><li>Find information </li></ul><ul><li>Detect trends </li></ul><ul><li>Increase traffic to website and online resources </li></ul>
    29. 29. Activity <ul><li>Look at examples of how libraries are using Twitter and Facebook. </li></ul><ul><li>Discuss how we can use social networking technologies. </li></ul>
    30. 30. Steve again
    31. 31. Blogs and Wikis
    32. 32. By the end of this hour you will: <ul><li>Understand what a Blog and a Wiki is </li></ul><ul><li>Have designed your own Blog </li></ul><ul><li>Seen how we use the Information and Learning Team Wiki </li></ul>
    33. 33. A Blog is: <ul><li>Short for web log </li></ul><ul><li>Is an online commentary or record </li></ul><ul><li>It’s interactive – readers can leave comments, the blogger can reply </li></ul><ul><li>It can be on anything </li></ul><ul><li>Can be a useful professional tool </li></ul><ul><li>Can be written by an individual or a group </li></ul>
    34. 34. Why people keep blogs <ul><li>Communication tool </li></ul><ul><li>To express opinions </li></ul><ul><li>To comment on the world around you </li></ul><ul><li>Share ideas and test theories </li></ul><ul><li>Let off steam </li></ul><ul><li>For the pleasure of it </li></ul>
    35. 35. Some examples of useful Blogs <ul><li>Cilip members Blog http://communities.cilip.org.uk/blogs/cilipmembers/default.aspx </li></ul><ul><li>Communities of Practice: Local Government http://www.communities.idea.gov.uk/welcome.do </li></ul><ul><li>Phil Bradley – Library web 2.0 guru http://www.philbradley.typepad.com/ </li></ul><ul><li>List of library Blogs + search engine http://liszen.com/ </li></ul><ul><li>100 best Blogs for librarians of the future http://www.bachelorsdegreeonline.com/blog/2009/100-best-blogs-for-librarians-of-the-future/ </li></ul><ul><li>Guardian’s book Blog http://www.guardian.co.uk/books/booksblog </li></ul><ul><li>Winner of best blog 2008 (nothing to do with libraries) – awarded January 2009 http://andrewsullivan.theatlantic.com/the_daily_dish/ (there is an underscore between “ the and daily ” and between “ daily and dish ”) </li></ul>
    36. 36. Task <ul><li>To create a blog in 30 minutes </li></ul><ul><li>Theme “Nottinghamshire Libraries, Archives and Information” </li></ul><ul><li>Working in the following groups: </li></ul><ul><li>Prize for the best as judged by your peers </li></ul>Lin Phil Denise Ruth Clare Jo B Kirsty Mark N Carol Hilary Liz Anne Gill Jo W
    37. 37. A Wiki is: <ul><li>Wiki is Hawaiian for “quick” </li></ul><ul><li>It is a collaborative tool </li></ul><ul><li>Everybody who has access to the Wiki can add to and change what's on the Wiki (Strength and weakness) </li></ul>
    38. 38. Wikis - Uses In Libraries <ul><li>Between internal colleagues to share knowledge and research </li></ul><ul><li>With users to create a knowledge base </li></ul><ul><li>Between professionals at different organisations to create a shared resource </li></ul><ul><li>Between experts and enthusiasts - facilitated by library staff to build a resource for a group or wider community </li></ul>
    39. 39. Information and Learning Teams Wiki <ul><li>http://notts-libs-ilp.wikispaces.com/ </li></ul>
    40. 41. Web 2.0 Development Group <ul><li>Task and Finish Group –to set up a Facebook and Twitter page </li></ul><ul><li>Representation from all groups </li></ul><ul><li>Met in September and October and the pages are now running </li></ul><ul><li>About 25 staff have been given access to Facebook and Twitter from their staff accounts so they can send posts </li></ul>
    41. 42. Facebook Page
    42. 43. Twitter Page