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Web 2 An introduction for Library staff


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Web 2 An introduction for Library staff

  1. 1. Web 2.0 and Nottinghamshire Libraries, Archives and Information Steve Baker, Claire Wadsworth and Linda Turner
  2. 2. What we will achieve this morning <ul><li>Define web 2.0 </li></ul><ul><li>Tell you about the Web 2.0 services our customers use </li></ul><ul><li>Introduce you to Facebook and Twitter </li></ul><ul><li>Introduce you to Blogs and Wikis </li></ul><ul><li>Talk about how LAI is using Web 2.0 to reach customers </li></ul>
  3. 3. The context <ul><li>Lots of people of all ages use web 2.0 applications </li></ul><ul><li>Web 2.0 applications have established themselves as a major source of information </li></ul><ul><li>Web 2.0 applications have become a significant channel of communication and a marketing tool </li></ul>
  4. 4. Defining Web 2.0 <ul><li>Web 1.0 – Somebody produces content and somebody else reads it </li></ul><ul><li>Web 2.0 – Somebody produces content and somebody else reads it and can comment on it, add to it, change it, download it, bring in other people to take part………… </li></ul>
  5. 5. Why Web 2? <ul><li>invites participation </li></ul><ul><li>is everywhere </li></ul><ul><li>is human </li></ul><ul><li>creates content </li></ul>
  6. 6. Web 2 <ul><li>Social networking </li></ul><ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>RSS feeds </li></ul><ul><li>Music, Photo and video sharing </li></ul><ul><li>Virtual worlds and online computer gaming </li></ul><ul><li>Project management (Basecamp) </li></ul>
  7. 7. Web 2
  8. 8. Libraries and Web 2.0 <ul><li>While a lot of library authorities have a web 2.0 presence a lot don’t </li></ul><ul><li>Nottinghamshire wasn’t in the vanguard but we have done a lot of catching up in the last 6 months </li></ul><ul><li>We are now doing things that nobody else in NCC is doing and are leading the way </li></ul>
  9. 9. Web 2
  10. 10. Steve’s turn
  11. 11. Staggering figures - Facebook <ul><li>200 million users world wide (it was 150m in February) </li></ul><ul><li>50% of those use it everyday </li></ul><ul><li>Each user has on average 100 friends </li></ul><ul><li>The biggest growing user group are the over 50s but use is declining among under 25s </li></ul>
  12. 12. Staggering figures - Twitter <ul><li>3 million tweets sent every day </li></ul><ul><li>2795 million tweets sent so far (goes up by a 1000 every 10 seconds) </li></ul><ul><li>Only 40% who sign up continue to use it </li></ul>
  13. 13. Staggering facts - Blogs <ul><li>133 million Blogs have been created since 2002 </li></ul><ul><li>900,000 Blogs are posted every 24 hours </li></ul><ul><li>77% of active internet users access a Blog on a regular basis </li></ul>
  14. 14. What our customers are using <ul><li>Social networking </li></ul><ul><li>Music </li></ul><ul><li>Video </li></ul>
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  22. 22. Second life
  23. 23. Claire’s turn
  24. 24. Social networking
  25. 25. Social networking Definition: “a structure which maps out the relationships between individuals.” (Lincoln, 2009, p.134)
  26. 26. Facebook <ul><li>Mission: “to give people the power to share and make the world more open and connected.” </li></ul><ul><li>Pages </li></ul><ul><li>Represent real organisations </li></ul><ul><li>Managed by an authorised representative </li></ul><ul><li>Broadcast information </li></ul><ul><li>Encourage communication and engagement </li></ul><ul><li>Connect with new audiences </li></ul><ul><li>Maintain a personal/professional distinction </li></ul>
  27. 27. Twitter <ul><li>What is Twitter? </li></ul><ul><li>“ What are you doing?” </li></ul><ul><li>Restricted to 140-characters </li></ul><ul><li>Connected in real-time </li></ul><ul><li>Accessible from mobile phones </li></ul><ul><li>Who is tweeting? </li></ul><ul><li>Libraries </li></ul><ul><li>Librarians </li></ul><ul><li>Services </li></ul><ul><li>Institutions </li></ul><ul><li>Publications </li></ul><ul><li>Publishers </li></ul><ul><li>Writers </li></ul><ul><li>Organisations </li></ul>
  28. 28. Libraries and social networking <ul><li>Connect </li></ul><ul><li>Network with peers </li></ul><ul><li>Interact with community </li></ul><ul><li>Overcome geographical and physical limitations </li></ul><ul><li>Instant feedback </li></ul><ul><li>Share </li></ul><ul><li>Broadcast information </li></ul><ul><li>Find information </li></ul><ul><li>Detect trends </li></ul><ul><li>Increase traffic to website and online resources </li></ul>
  29. 29. Activity <ul><li>Look at examples of how libraries are using Twitter and Facebook. </li></ul><ul><li>Discuss how we can use social networking technologies. </li></ul>
  30. 30. Steve again
  31. 31. Blogs and Wikis
  32. 32. By the end of this hour you will: <ul><li>Understand what a Blog and a Wiki is </li></ul><ul><li>Have designed your own Blog </li></ul><ul><li>Seen how we use the Information and Learning Team Wiki </li></ul>
  33. 33. A Blog is: <ul><li>Short for web log </li></ul><ul><li>Is an online commentary or record </li></ul><ul><li>It’s interactive – readers can leave comments, the blogger can reply </li></ul><ul><li>It can be on anything </li></ul><ul><li>Can be a useful professional tool </li></ul><ul><li>Can be written by an individual or a group </li></ul>
  34. 34. Why people keep blogs <ul><li>Communication tool </li></ul><ul><li>To express opinions </li></ul><ul><li>To comment on the world around you </li></ul><ul><li>Share ideas and test theories </li></ul><ul><li>Let off steam </li></ul><ul><li>For the pleasure of it </li></ul>
  35. 35. Some examples of useful Blogs <ul><li>Cilip members Blog </li></ul><ul><li>Communities of Practice: Local Government </li></ul><ul><li>Phil Bradley – Library web 2.0 guru </li></ul><ul><li>List of library Blogs + search engine </li></ul><ul><li>100 best Blogs for librarians of the future </li></ul><ul><li>Guardian’s book Blog </li></ul><ul><li>Winner of best blog 2008 (nothing to do with libraries) – awarded January 2009 (there is an underscore between “ the and daily ” and between “ daily and dish ”) </li></ul>
  36. 36. Task <ul><li>To create a blog in 30 minutes </li></ul><ul><li>Theme “Nottinghamshire Libraries, Archives and Information” </li></ul><ul><li>Working in the following groups: </li></ul><ul><li>Prize for the best as judged by your peers </li></ul>Lin Phil Denise Ruth Clare Jo B Kirsty Mark N Carol Hilary Liz Anne Gill Jo W
  37. 37. A Wiki is: <ul><li>Wiki is Hawaiian for “quick” </li></ul><ul><li>It is a collaborative tool </li></ul><ul><li>Everybody who has access to the Wiki can add to and change what's on the Wiki (Strength and weakness) </li></ul>
  38. 38. Wikis - Uses In Libraries <ul><li>Between internal colleagues to share knowledge and research </li></ul><ul><li>With users to create a knowledge base </li></ul><ul><li>Between professionals at different organisations to create a shared resource </li></ul><ul><li>Between experts and enthusiasts - facilitated by library staff to build a resource for a group or wider community </li></ul>
  39. 39. Information and Learning Teams Wiki <ul><li> </li></ul>
  40. 41. Web 2.0 Development Group <ul><li>Task and Finish Group –to set up a Facebook and Twitter page </li></ul><ul><li>Representation from all groups </li></ul><ul><li>Met in September and October and the pages are now running </li></ul><ul><li>About 25 staff have been given access to Facebook and Twitter from their staff accounts so they can send posts </li></ul>
  41. 42. Facebook Page
  42. 43. Twitter Page