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Web 2 An introduction for Library staff

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Web 2 An introduction for Library staff

  1. 1. Web 2.0 and Nottinghamshire Libraries, Archives and Information Steve Baker, Claire Wadsworth and Linda Turner
  2. 2. What we will achieve this morning <ul><li>Define web 2.0 </li></ul><ul><li>Tell you about the Web 2.0 services our customers use </li></ul><ul><li>Introduce you to Facebook and Twitter </li></ul><ul><li>Introduce you to Blogs and Wikis </li></ul><ul><li>Talk about how LAI is using Web 2.0 to reach customers </li></ul>
  3. 3. The context <ul><li>Lots of people of all ages use web 2.0 applications </li></ul><ul><li>Web 2.0 applications have established themselves as a major source of information </li></ul><ul><li>Web 2.0 applications have become a significant channel of communication and a marketing tool </li></ul>
  4. 4. Defining Web 2.0 <ul><li>Web 1.0 – Somebody produces content and somebody else reads it </li></ul><ul><li>Web 2.0 – Somebody produces content and somebody else reads it and can comment on it, add to it, change it, download it, bring in other people to take part………… </li></ul>
  5. 5. Why Web 2? <ul><li>invites participation </li></ul><ul><li>is everywhere </li></ul><ul><li>is human </li></ul><ul><li>creates content </li></ul>
  6. 6. Web 2 <ul><li>Social networking </li></ul><ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>RSS feeds </li></ul><ul><li>Music, Photo and video sharing </li></ul><ul><li>Virtual worlds and online computer gaming </li></ul><ul><li>Project management (Basecamp) </li></ul>
  7. 7. Web 2
  8. 8. Libraries and Web 2.0 <ul><li>While a lot of library authorities have a web 2.0 presence a lot don’t </li></ul><ul><li>Nottinghamshire wasn’t in the vanguard but we have done a lot of catching up in the last 6 months </li></ul><ul><li>We are now doing things that nobody else in NCC is doing and are leading the way </li></ul>
  9. 9. Web 2
  10. 10. Steve’s turn
  11. 11. Staggering figures - Facebook <ul><li>200 million users world wide (it was 150m in February) </li></ul><ul><li>50% of those use it everyday </li></ul><ul><li>Each user has on average 100 friends </li></ul><ul><li>The biggest growing user group are the over 50s but use is declining among under 25s </li></ul>
  12. 12. Staggering figures - Twitter <ul><li>3 million tweets sent every day </li></ul><ul><li>2795 million tweets sent so far (goes up by a 1000 every 10 seconds) </li></ul><ul><li>Only 40% who sign up continue to use it </li></ul>
  13. 13. Staggering facts - Blogs <ul><li>133 million Blogs have been created since 2002 </li></ul><ul><li>900,000 Blogs are posted every 24 hours </li></ul><ul><li>77% of active internet users access a Blog on a regular basis </li></ul>
  14. 14. What our customers are using <ul><li>Social networking </li></ul><ul><li>Music </li></ul><ul><li>Video </li></ul>
  15. 15. Myspace.com
  16. 16. Spotify.com
  17. 17. www.lastfm.com
  18. 18. www.youtube.com
  19. 19. www.bebo.com
  20. 20. www.flickr.com
  21. 21. www.linkedin.com
  22. 22. Second life
  23. 23. Claire’s turn
  24. 24. Social networking
  25. 25. Social networking Definition: “a structure which maps out the relationships between individuals.” (Lincoln, 2009, p.134)
  26. 26. Facebook <ul><li>Mission: “to give people the power to share and make the world more open and connected.” </li></ul><ul><li>Pages </li></ul><ul><li>Represent real organisations </li></ul><ul><li>Managed by an authorised representative </li></ul><ul><li>Broadcast information </li></ul><ul><li>Encourage communication and engagement </li></ul><ul><li>Connect with new audiences </li></ul><ul><li>Maintain a personal/professional distinction </li></ul>
  27. 27. Twitter <ul><li>What is Twitter? </li></ul><ul><li>“ What are you doing?” </li></ul><ul><li>Restricted to 140-characters </li></ul><ul><li>Connected in real-time </li></ul><ul><li>Accessible from mobile phones </li></ul><ul><li>Who is tweeting? </li></ul><ul><li>Libraries </li></ul><ul><li>Librarians </li></ul><ul><li>Services </li></ul><ul><li>Institutions </li></ul><ul><li>Publications </li></ul><ul><li>Publishers </li></ul><ul><li>Writers </li></ul><ul><li>Organisations </li></ul>
  28. 28. Libraries and social networking <ul><li>Connect </li></ul><ul><li>Network with peers </li></ul><ul><li>Interact with community </li></ul><ul><li>Overcome geographical and physical limitations </li></ul><ul><li>Instant feedback </li></ul><ul><li>Share </li></ul><ul><li>Broadcast information </li></ul><ul><li>Find information </li></ul><ul><li>Detect trends </li></ul><ul><li>Increase traffic to website and online resources </li></ul>
  29. 29. Activity <ul><li>Look at examples of how libraries are using Twitter and Facebook. </li></ul><ul><li>Discuss how we can use social networking technologies. </li></ul>
  30. 30. Steve again
  31. 31. Blogs and Wikis
  32. 32. By the end of this hour you will: <ul><li>Understand what a Blog and a Wiki is </li></ul><ul><li>Have designed your own Blog </li></ul><ul><li>Seen how we use the Information and Learning Team Wiki </li></ul>
  33. 33. A Blog is: <ul><li>Short for web log </li></ul><ul><li>Is an online commentary or record </li></ul><ul><li>It’s interactive – readers can leave comments, the blogger can reply </li></ul><ul><li>It can be on anything </li></ul><ul><li>Can be a useful professional tool </li></ul><ul><li>Can be written by an individual or a group </li></ul>
  34. 34. Why people keep blogs <ul><li>Communication tool </li></ul><ul><li>To express opinions </li></ul><ul><li>To comment on the world around you </li></ul><ul><li>Share ideas and test theories </li></ul><ul><li>Let off steam </li></ul><ul><li>For the pleasure of it </li></ul>
  35. 35. Some examples of useful Blogs <ul><li>Cilip members Blog http://communities.cilip.org.uk/blogs/cilipmembers/default.aspx </li></ul><ul><li>Communities of Practice: Local Government http://www.communities.idea.gov.uk/welcome.do </li></ul><ul><li>Phil Bradley – Library web 2.0 guru http://www.philbradley.typepad.com/ </li></ul><ul><li>List of library Blogs + search engine http://liszen.com/ </li></ul><ul><li>100 best Blogs for librarians of the future http://www.bachelorsdegreeonline.com/blog/2009/100-best-blogs-for-librarians-of-the-future/ </li></ul><ul><li>Guardian’s book Blog http://www.guardian.co.uk/books/booksblog </li></ul><ul><li>Winner of best blog 2008 (nothing to do with libraries) – awarded January 2009 http://andrewsullivan.theatlantic.com/the_daily_dish/ (there is an underscore between “ the and daily ” and between “ daily and dish ”) </li></ul>
  36. 36. Task <ul><li>To create a blog in 30 minutes </li></ul><ul><li>Theme “Nottinghamshire Libraries, Archives and Information” </li></ul><ul><li>Working in the following groups: </li></ul><ul><li>Prize for the best as judged by your peers </li></ul>Lin Phil Denise Ruth Clare Jo B Kirsty Mark N Carol Hilary Liz Anne Gill Jo W
  37. 37. A Wiki is: <ul><li>Wiki is Hawaiian for “quick” </li></ul><ul><li>It is a collaborative tool </li></ul><ul><li>Everybody who has access to the Wiki can add to and change what's on the Wiki (Strength and weakness) </li></ul>
  38. 38. Wikis - Uses In Libraries <ul><li>Between internal colleagues to share knowledge and research </li></ul><ul><li>With users to create a knowledge base </li></ul><ul><li>Between professionals at different organisations to create a shared resource </li></ul><ul><li>Between experts and enthusiasts - facilitated by library staff to build a resource for a group or wider community </li></ul>
  39. 39. Information and Learning Teams Wiki <ul><li>http://notts-libs-ilp.wikispaces.com/ </li></ul>
  40. 41. Web 2.0 Development Group <ul><li>Task and Finish Group –to set up a Facebook and Twitter page </li></ul><ul><li>Representation from all groups </li></ul><ul><li>Met in September and October and the pages are now running </li></ul><ul><li>About 25 staff have been given access to Facebook and Twitter from their staff accounts so they can send posts </li></ul>
  41. 42. Facebook Page
  42. 43. Twitter Page

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