Blogs & e advocacy


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  • And lots of them are parents who are now spending hours each day writing about the toils of family life to huge international audiences.
  • argo Kingston has finally itched her contract with the Sydney Morning Herald and started er own log . Margo’s Webdiary ad been running at since July 2000
  • Margo Kingston web diary
  • Blogs & e advocacy

    1. 1. CIAN Forum 6 September 2005 Blogging & e-advocacy: Using online technologies for communication and action
    2. 2. What is a blog? <ul><li>From wikipedia , the free encyclopedia. </li></ul><ul><li>A weblog (or blog) is a web-based publication consisting primarily of periodic articles (normally in reverse chronological order). </li></ul>
    3. 3. About blogs <ul><li>Blogs range in scope from individual diaries to political campaigns, media programs, and corporations. </li></ul><ul><li>They range in scale from the writings of one occasional author, to the collaboration of a large community of writers. </li></ul>
    4. 4. More about blogs… <ul><li>Topics sometimes include brief philosophical musings, commentary on Internet and other social issues, and links to other relevant sites. </li></ul><ul><li>The essential characteristics of the blog are its journal form and its informal style. </li></ul>
    5. 5. <ul><li>A blogger is the author of a blog. </li></ul><ul><li>Many blogs syndicate their content to subscribers using RSS , a popular content distribution tool. </li></ul>
    6. 6. Who is blogging? <ul><li>There are now more than 9 million blogs, and growing. </li></ul><ul><li>It’s estimated that a new blog is created somewhere in the world every 7 seconds. </li></ul><ul><li>Source: ABC Radio National </li></ul>
    7. 7. Some famous blogs <ul><li> – by Heather B. Armstrong of Salt Lake City, Utah </li></ul><ul><li> - by Salam Pax, aka Baghdad Blogger </li></ul><ul><li> - blog from Bali on Schapelle Corby court case </li></ul><ul><li> – no longer with SMH </li></ul><ul><li> – ‘One of the elder statesmen of the Oz blogosphere’ - Age Media Blog </li></ul>
    8. 8. <ul><li>rebecca's pocket , one of the most popular blogging sites on the internet. </li></ul><ul><li>Rebecca is also the author of The Weblog Handbook: practical advice on creating and maintaining your blog and articles on blogging including Ten tips for a better weblog </li></ul>
    9. 9. Blogging - so what? <ul><li>Can blogging be dismissed as the ramblings of ordinary people talking about nothing much or is it a new form of journalism unfettered by the constraints of the traditional press with the power to influence public opinion? </li></ul>
    10. 10. <ul><li>Blogs create forums for debate. </li></ul><ul><li>Blogs offer interactivity. </li></ul><ul><li>Blogs link people with common interests. </li></ul><ul><li>Blogs can be customised and/or personalised. </li></ul><ul><li>Blogs are quick, easy and inexpensive to set up. </li></ul>
    11. 11. <ul><li>Blogging is having a big impact on American journalism. Bloggers are using their posts both to leak to the media and to challenge it directly. </li></ul><ul><li>In Australia blogs have not achieved such a high profile as there hasn’t been a local blog scandal yet. </li></ul>
    12. 12. Blogging for organisations <ul><li>Weblogs capture knowledge otherwise lost </li></ul><ul><li>Weblogs help managing and developing ideas </li></ul><ul><li>Weblogs promote knowledge sharing between individuals </li></ul><ul><ul><li> </li></ul></ul>
    13. 13. Blog vs bulletin board <ul><li>Weblogs are individual or small group resources- the control of content and value is driven by a single person or small group . </li></ul><ul><li>Bulletin Boards are group resources- the control of content and value is shared equally across all users . </li></ul><ul><li> </li></ul>
    14. 14. Wikis <ul><li>Often mentioned in connection with blogs. </li></ul><ul><li>A wiki allows visitors to edit the content of a site, create new content and change the organisation of existing content from their own computer. </li></ul><ul><li>Blogs - reflect an individual voice </li></ul><ul><li>Wikis - blend many voices </li></ul><ul><li>See </li></ul>
    15. 15. 10 Reasons to start a weblog <ul><li>Updating is easy. </li></ul><ul><li>Links are valuable to your readers. </li></ul><ul><li>You can become a trusted information source. </li></ul><ul><li>A Weblog gives readers a reason to visit your Web site regularly. </li></ul><ul><li>Weblogs provide a more personal communication vehicle. </li></ul>
    16. 16. <ul><li>Google loves weblogs. </li></ul><ul><li>Reverse chronological order is wonderful. </li></ul><ul><li>It's easy to be topical. </li></ul><ul><li>You can use a variety of media. </li></ul><ul><li>The sum is more than the parts. </li></ul><ul><li>From Marnie Webb, Director of Consulting Services, Compumentor </li></ul>
    17. 17. Set up your blog <ul><li> - Australian provider offering interface for personal and corporate blogs </li></ul><ul><li> – free - owned by Google </li></ul><ul><li> </li></ul><ul><li> – ‘ free Blog Provider designed specifically for Australians’ </li></ul>
    18. 18. Information & resources <ul><li>Tech Soup – introduction to w eblogs </li></ul><ul><li>EdNA online - blogs & wikis </li></ul><ul><li>NetAlert – about blogs </li></ul><ul><li>e-Learning Centre – blogging & RSS </li></ul><ul><li>Electronic Frontiers Foundation: Fighting for bloggers rights </li></ul>
    19. 19. What is e-democracy? <ul><li>It’s about active citizenship, civic engagement, community participation using online technologies and communication. </li></ul><ul><li>It can be any one or more of the following: </li></ul><ul><li>politics online, e-governance, e-government, online advocacy and activism, citizen e-participation </li></ul>
    20. 20. You can do… <ul><li>Email messaging – communicating with your consituency </li></ul><ul><li>Online advocacy - petitions, letter-writing campaigns </li></ul><ul><li>Online fundraising - raising money from donors </li></ul><ul><li>Online surveys – find out what people think </li></ul>
    21. 21. Growing fast in the US <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    22. 22. In Australia… <ul><li>Things are just getting underway… </li></ul><ul><li> - a new political movement to build a more progressive Australia. Members use the latest online tools to act on the most important issues facing the country </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    23. 23. Read more… <ul><li>You may as well start here: </li></ul><ul><li> </li></ul><ul><li>Steven Clift is an online strategist and speaker on the use of the Internet in democracy, governance, and community. He seeks to change the world one email at a time </li></ul><ul><li>A recent paper on e-democracy practices: </li></ul><ul><li>Saving Democracy from the Information Age </li></ul>