What is Twitter and How Do I Use It? This deck is from a beginners workshop given at the HIVE44 in Fenton, Missouri to small business owners. You can find a lot of information in these slides but for even more, contact Steph Nissen from Nissen Media. You can email me at Contact@NissenMedia.net or by tweeting me @StephNissen_.

1. By Steph Nissen / Nissen Media
TWITTER

2. 302M
Twitter has
Monthly users sending
500M tweets per day.
Twitter.com

3. 1
What is
TWITTER?

5. The What’s
Twitter is:
- Micro-Blogging Social Network
- 140 Characters or Less
- A place to consume content
- Connect with Customers, Influencers, and
Businesses

6. The Lingo

7. Reply
Retweet
Favorite

8. Replies, Retweets, Favorites

9. Mention
Hashtag
Quote

10. Mentions, Hashtags, Quotes

11. 2
Who Uses
Twitter?

12. Ages 18-49 mostly with 65+
growing rapidly.
20% of all internet users
have a Twitter account.
College graduates
Pew Research Center 2014

13. RICH and POOR
Twitter Users are both
23% make $30,000- while
21% make $75,000+.
Pew Research Center 2014

14. 3
Twitter’s
LAYOUT

15. AFTERYOU LOGIN

16. Viewing Your Profile
Click on your picture in
the top right.
From the dropdown,
click on “View Profile.

17. Your Profile Page

18. Your Profile Page
EditYour Page

19. Your Account Settings

20. 4
Getting
FOLLOWERS

21. 1 2 3
Follow others Great content & Research &
FIRST HASHTAGS PROMOTE

23. 4
Tweeting
For Business

24. What do I tweet about?
- Blog Posts and Articles
- Facts and Statistics About Your Industry
- Helpful Tips and Hints
- Respond to Customers
- Showcase Your Product or Services
- Questions to Engage Your Community
- Celebrations and Milestones
- Twitter Chats, Retweets, and above all ENGAGE!

25. What do I NOT Tweet about?
- Too Many Hashtags. #Your #Tweets #Should #Not #Be #This
- Don’t beg for follows or retweets.
- Don’t tweet while intoxicated or partying.
- Twitter is not all food pictures. Save that for Instagram.
- Do not auto post your Facebook posts, Instagram Feed, or check-ins.
- Gossip
- Personal Details

26. The perfect tweet has
one link, 1-2 hashtags,
and one photo.

27. Twitter Redesigns!
Get your Twitter profile custom
made! That means a custom cover
photo, profile photo, description,
Twitter lists, and tips for your
business!
$97 $47

28. StephNissen.com
Nissen Media, LLC
@StephNissen_