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Social Media for Innovation Efforts - FEI 2013

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This is the presentation I gave at the Front End of Innovation 2013 conference in Copenhagen.

This is the presentation I gave at the Front End of Innovation 2013 conference in Copenhagen.


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  • 1. Social Media for Innovation Efforts www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaardHey! Freebookson 15inno.com!
  • 2. Faster pace, shrinking window of opportunity,less time for cash cowsTiming is more important than ever!Open innovation and biz model innovation arekey for becoming competitively unpredictable!Future winners make communities work!
  • 3. P&G talk the talk – for omedia are key driverswill they walk the walk?
  • 4. Change how we innovateBe competitively unpredictableDevelop the right conditions and framework
  • 5. medianot all companies get it yet… But are key drivers for o
  • 6. Don’t mess up like Intuit!Persistency / consistency is key……for becoming preferred partner of choice
  • 7. Is there really a need?What (business) value can you offer?Passionate people work with facilitators!You need a strong communication plan!
  • 8. …tools, services and platforms that drive virtualinteraction and involvement for innovation effortsCrowdsourcing, communities, Twitter and LinkedInSocial media can also work for BtB companies!
  • 9. Generate more ideas, faster
  • 10. Generate more ideas, fasterIdentify and interact with innovation partners
  • 11. Generate more ideas, fasterIdentify and interact with innovation partnersGet market and competitor insights
  • 12. www.hootsuite.com
  • 13. Generate more ideas, fasterIdentify and interact with innovation partnersGet market and competitor insightsPromote corporate innovation capabilities
  • 14. What’s in it for me?Purpose is not definedToo many digital visitors; few residentsNo proven first-mover effect, more Qs than As
  • 15. Management = What’s in it for them?Lack of time leads to Catch 22Facilitators must educate – up as well as down
  • 16. Identify your focus area, develop content strategySet up your platform and channelsBecome a curator, start sharingTrack, improve, expand, experiment - iterate
  • 17. No networking culture, no innovation culture!Direction, training, time are key for success!
  • 18. Get in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaardHey! Freebookson 15inno.com!