Social Media for Innovation Efforts - FEI 2013

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This is the presentation I gave at the Front End of Innovation 2013 conference in Copenhagen.

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Social Media for Innovation Efforts - FEI 2013

  1. 1. Social Media for Innovation Efforts www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaardHey! Freebookson 15inno.com!
  2. 2. Faster pace, shrinking window of opportunity,less time for cash cowsTiming is more important than ever!Open innovation and biz model innovation arekey for becoming competitively unpredictable!Future winners make communities work!
  3. 3. P&G talk the talk – for omedia are key driverswill they walk the walk?
  4. 4. Change how we innovateBe competitively unpredictableDevelop the right conditions and framework
  5. 5. medianot all companies get it yet… But are key drivers for o
  6. 6. Don’t mess up like Intuit!Persistency / consistency is key……for becoming preferred partner of choice
  7. 7. Is there really a need?What (business) value can you offer?Passionate people work with facilitators!You need a strong communication plan!
  8. 8. …tools, services and platforms that drive virtualinteraction and involvement for innovation effortsCrowdsourcing, communities, Twitter and LinkedInSocial media can also work for BtB companies!
  9. 9. Generate more ideas, faster
  10. 10. Generate more ideas, fasterIdentify and interact with innovation partners
  11. 11. Generate more ideas, fasterIdentify and interact with innovation partnersGet market and competitor insights
  12. 12. www.hootsuite.com
  13. 13. Generate more ideas, fasterIdentify and interact with innovation partnersGet market and competitor insightsPromote corporate innovation capabilities
  14. 14. What’s in it for me?Purpose is not definedToo many digital visitors; few residentsNo proven first-mover effect, more Qs than As
  15. 15. Management = What’s in it for them?Lack of time leads to Catch 22Facilitators must educate – up as well as down
  16. 16. Identify your focus area, develop content strategySet up your platform and channelsBecome a curator, start sharingTrack, improve, expand, experiment - iterate
  17. 17. No networking culture, no innovation culture!Direction, training, time are key for success!
  18. 18. Get in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaardHey! Freebookson 15inno.com!

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