This document outlines the process for creating and pitching new ideas as part of a team. It discusses forming cross-functional teams, conducting research, brainstorming and protecting new ideas, developing presentations, and pitching the ideas to contests. The goal is to win opportunities by effectively communicating insights, strategies, and plans to bring ideas to life. Teams are encouraged to take risks, think creatively, and learn from both successes and failures.

1. Creating and selling
the unknown
David Vale
firstborn.com

2. everything starts...

3. with the Brief

4. not yet...

5. Win the opportunity to pitch.

6. The Brief

7. Team Up

8. Creative AD Copywriter Developer Strategist Producer
Team Structure

9. A
B
C
D
E
split into small groups

10. Research... a lot!

11. Creating Ideas

12. Contest Keep it
simple
Embrace
curiosity Take Risks Use your
whole brain
- Adam Rubin

13. ≠
idea ≠ execution

14. Free Style

19. Mind Map

21. 10 min,
10 ideas

22. Take a
Break
Brain
Dump
Organize
your
thoughts

24. Sharing Ideas

25. your Idea
like a fragile leaf

26. protect it!
no negativity

27. name it!
“I fucked your mom” Project

28. explain it!
Have you ever...?

31. make it bigger!
How it comes to life?

32. Presenting Ideas

33. Building your Presentation

34. Strategy Insight Big Idea Narrow
Focus
How it
comes
to life
Deck Structure

35. Big day!

36. Sell to the
Contest
Who are you talking to?

37. Answer
questions
before
they are
asked
Why this will work and what
is my part on it?

38. Move on!
Learn from your successes.

39. Thank
You!
David Vale
firstborn.com