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Email AND social media not email OR social media Steve Kemish Director, Cyance Chair of IDM Digital Council © Cyance Limited 2010
The end of email? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Cyance Limited 2010
Two tribes © Cyance Limited 2010
"The reports of my death are greatly exaggerated.” Mark Twain (and every ESP you will meet!) © Cyance Limited 2010
Can’t we all just get along?
Yes, it seems we can! © Cyance Limited 2010
Social media extends reach for email © Cyance Limited 2010
What are we trying to achieve? ,[object Object],[object Object],[object Object],© Cyance Limited 2010
Start by monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],© Cyance Limited 2010
Blogpulse – seek influencers © Cyance Limited 2010
SocialMediaMonitoring © Cyance Limited 2010
Harnessing the network effect © Cyance Limited 2010
Twitter to email in action © Cyance Limited 2010
AIDA still key Attention Interest Desire Action © Cyance Limited 2010
It’s two-way street © Cyance Limited 2010
Get an email address, start a conversation... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your database After overlay © Cyance Limited 2010 First Last  Email Company Role Steve Kemish   Cyance Ltd   First Last  Email Company Role Steve Kemish [email_address] Cyance ltd Marketing Director
...use social media to learn more. © Cyance Limited 2010
Integration – key focus in 2010 - strongmail © Cyance Limited 2010
Final thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Cyance Limited 2010
Further reading for b2b ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Cyance Limited 2010
Thanks [email_address] twitter.com/skemmo

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