Social Media Case Study: #YaarTuGodHai Contest by Shine.com

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The document summarizes a Twitter marketing campaign by Shine.com called #YaarTuGodHai. It describes building anticipation for a contest on June 10th then launching the contest on June 11th where users tweeted scenarios about friends. The contest ran for 11 hours and was a success, with #YaarTuGodHai trending in India as #1 and worldwide as #4 within 30 minutes. Screenshots were taken of tweets from the brand and others.

Technology Business

#YaarTuGodHai- build anticipation for twitter
contest (June 10, 2013)
#YaarTuGodHai- twitter contest (11 June, 2013)
Shine.com campaign on June 11, 2013

Shine.com Campaign
Agency: Webitude
Twitter Handle: @Shinedotcom
Hashtag: #YaarTuGodHai
#YaarTuGodHai (Pre-launch and launch) Twitter Contest:
 To create awareness about the contest, tweets were posted June 10, 2013 using the hash tag #YaarTuGodHai.
 Launch contest on June 11, 2013. using the hash tag #YaarTuGodHai.
 We were asking the users various scenarios where there would say there friends YaarTuGodHai.
 We also seeded Tweets on how friends can also get you a job through Shinedotcom.
 The contest was live for 11 hours, from 11am to 10pm.
 #YaarTuGodHai created the awareness about the TVC launch and a friend can get you a job.
 We started getting excellent response and virality as soon as we started the contest.

Contest Teaser on Pre-launch Day
Kickoff Post
Guiding the Contestants
Winner Announcements
Winner Tweets ReTweets
Shine.com Campaign

Snapshot of #YaarTuGodHaiTrending
World Trend # 4 India Trend # 1
 #YaarTuGodHai started trending in India and Worldwide within 15 and
30 minutes of its launch respectively

Like/Follow Shine.com on:
Facebook: https://www.facebook.com/shinedotcom
Twitter: https://twitter.com/shinedotcom

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Social Media Case Study: #YaarTuGodHai Contest by Shine.com

1. Shine.com campaign #YaarTuGodHai

2. #YaarTuGodHai- build anticipation for twitter contest (June 10, 2013) #YaarTuGodHai- twitter contest (11 June, 2013) Shine.com campaign on June 11, 2013

3. Shine.com Campaign Agency: Webitude Twitter Handle: @Shinedotcom Hashtag: #YaarTuGodHai #YaarTuGodHai (Pre-launch and launch) Twitter Contest:  To create awareness about the contest, tweets were posted June 10, 2013 using the hash tag #YaarTuGodHai.  Launch contest on June 11, 2013. using the hash tag #YaarTuGodHai.  We were asking the users various scenarios where there would say there friends YaarTuGodHai.  We also seeded Tweets on how friends can also get you a job through Shinedotcom.  The contest was live for 11 hours, from 11am to 10pm.  #YaarTuGodHai created the awareness about the TVC launch and a friend can get you a job.  We started getting excellent response and virality as soon as we started the contest.

4. Contest Teaser on Pre-launch Day Kickoff Post Guiding the Contestants Winner Announcements Winner Tweets ReTweets Shine.com Campaign

5. Launch Day contest result #YaarTuGodHai

7. Snapshot of #YaarTuGodHaiTrending World Trend # 4 India Trend # 1  #YaarTuGodHai started trending in India and Worldwide within 15 and 30 minutes of its launch respectively

8. Twitter Screenshots #Yaartugodhai From the Brand: Other Brands: Funny/Interesting Tweets by Twitterverse:

9. Like/Follow Shine.com on: Facebook: https://www.facebook.com/shinedotcom Twitter: https://twitter.com/shinedotcom

Social Media Case Study: #YaarTuGodHai Contest by Shine.com

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