Cuponation.in is a website which provides coupons for e-commerce companies in India. As part of a marketing strategy, Cuponation does a large scale business campaigns every two months.

1. Brand Name:
CupoNation
Objective:
Cuponation.in is a website which provides coupons for e-commerce companies in India. As
part of a marketing strategy, Cuponation does a large scale business campaigns every two
months. In May 2013, we wanted to promote the coupons for sports category so we did the
Fit India Movement campaign.
Execution:
We sourced special coupons for this campaign from leading online retailers. To increase the
awareness we had to get a social angle. The campaign was scheduled during the IPL season.
To target the youth, we came up with a tag line that would excite the youth.
"Get High on Sports not on Drugs"
We roped in leading sports personalities like Sushil Kumar (Olympic double medallist),
GaganNarang (Olympic medallist), AtulWasan (Former India Cricketer) &ShibaMaggon
(National Women's Basketball Team Coach). They talked about the importance of sports in
our daily lives. This gave a social aspect to the whole campaign
To ensure the message reached the masses, we promoted this video on our main page and our
facebook page. We also ran a contest on our facebook page. For signing up for our newsletter
and referring friends, people would get points. The winner was awarded a Sports Bike.

3. Results:
The contest combined with the sports video was received well and saw high engagement
from our fans. The number of fans increased by 25%.Our traffic from the social media
channel increased by 40% resulting in increase in sales and brand awareness.