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Cycle Pure Agarbathies were official co-sponsors of the Tri-Series between India, West Indies and Sri Lanka in July 2013. This is how AliveNow helped promote & spread the word about the association on social media.
Objectives of the Campaign:
Cycle Pure where the official Co Sponsor for the Tri Nation Series between West Indies, Sri Lanka and India.
The objective was to spread the word about the sponsorship and the “Cycle Pure Trusted Player” award for every match.
We wanted to get cricket enthusiasts to predict and pray for their trusted player for every match. On ground, the commentators decided who won the Cycle Trusted Player for every match.
Also, we wanted to spread the word about the association with Cycle Pure for the Tri-Nation series as a whole.