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Yebhi wanted to make their precense felt on Twitter on Sachin’s Birthday! 40 unique trivia questions related to Sachin were asked which generated a lot of excitement in the Twitter world. The event was spread over three days. #SachinBabaChaalisMore was used.
A random correct answer was choosen as the winner of Rs.1000 gift voucher for each question. At the end of the contest an impromptu ‘Super Over’ question was asked to have one more lucky winner!
It launched it’s new look in the middle of the contest and everyone noticed the new logo as all the attention was on their twitter profile.