We are aware that you don‘t have much time to stay informed and get answers to all your social media needs and questions. We want to create a place where you get fast answers and real-time collaboration from a like-minded community.

1. Presentation: situation and proposition overview
www.socialmediacouncil.eu

2. Social Media Council Europe
Situation
Fragmented thought-leadership:
There are many small local groups addressing social media and a few regional however they are
spread across multiple local professional networking platforms: LinkedIn, Zing, Viadeo.
Lack of trust:
Most groups are heavily driven by service / technology providers trying to sell their products
creating a lack of trust in the advice offered.
US / UK Focused:
The majority of examples, case-studies and best practice guides are US / UK focused.
Too public:
Almost all communities are too open / public for brands to speak freely about their professional
challenges in social media.
www.socialmediacouncil.eu

3. Social Media Council Europe
Situation
That’s why we see a need for..
a Europe-focused community dedicated to Social Media.
Powered by:
www.socialmediacouncil.eu
a ‘brands-only’ community dedicated to Social Media.
www.socialmediacouncil.eu

4. Social Media Council Europe
The proposition
We are aware that you don‘t have much time to stay informed and get answers to all
your social media needs and questions. We want to create a place where you get fast
answers and real-time collaboration from a like-minded community.
• Social Media (A place to understand and further ROI in social media)
• Council (A community of professionals to decide best practice and leadership)
• Europe (A truly European entity that reflects the regions cultural nuances)
is a ‘brands-only’ European peer-2-peer community dedicated to social media. We
seek to use our resources to showcase great work, understand metrics, effectiveness
and ROI and help further your understanding of social media for the purposes of;
deeper consumer engagement, loyalty, affinity, retention and sales.
SMCE is powered by 90:10 Group Ltd, it’s local offices and network partners.
www.socialmediacouncil.eu

5. Social Media Council Europe
3 Step Rollout
The Social Media Council Europe will be launched in 3 steps:
Step 1 Step 2 Step 3
October `11 February-March `12 April `12
13.02. 11.03.
Website/Blog(s) Co-Creation Platform Website/Blog(s) + Co-Created Community
Community
(Co-Created)
+
Primary
Research
Editiorial Content Co-Creation Editorial Content + Peer-to-peer Learning + Research
• Follow SM News & Thoughts • Submit ideas • Stay up to date and get inspired
• Discuss/Comment articles • Vote Ideas • Connect with (brands-only) Social Media practitioners
• Subscribe as a member • Comment Ideas • Learn from members‘ practical experiences
• Become a Guest Bloggers • Participate in Discussions • Participate in + get access to prim. research
www.socialmediacouncil.eu

6. Social Media Council Europe
How it works
1) Open blog:
The blog is driven by an editorial team and serves as a window into the private
community for the wider industry to engage around social media news.
2) Co-creation platform:
A select number of people will be exclusively invited to join a closed platform, pre-
launch, to co-create the mission and structure of SMCE and its future digital assets.
3) Private community:
Once launched, a private community will be open to social media professionals to
connect / share and discuss their challenges and learnings by; country, sector,
discipline and platform.
4) Directory:
The directory will feature all members (who opt-in) by company, region and sector
linking through to their social media profiles including; Twitter, Linkedin (or local
equivalent), Facebook, Google +.
www.socialmediacouncil.eu

7. Social Media Council Europe
Who is it for?
You?
The Social Media Council Europe is for professionals whose job requires that
they and their teams understand and practice;
marketing, advertising, pr, customer service, CRM or direct sales through
social media.
It caters to all levels of seniority, through various content streams, from
community managers up to CMOs in the employment of brands operating
within the European Union.
Suppliers of related services and products are only to be invited at the
request of the majority.
www.socialmediacouncil.eu

8. Social Media Council Europe
What’s in it for you?
Brands-only
A safe and private
European Content environment to discuss
emerging trends and Co-Created space
Exclusive content
learn with your peers. SMCE is created directly
including; blogs, industry
with you to ensure it
news, interviews, case-
reflects your needs and
studies and awards with
ambitions
a European perspective.
Industry Research
Convenience You get to participate in
A one-stop shop to find and have access to
specific content around industry research that is
your immediate social Peer-2-peer Learning important to you and
media needs. A place where you can your organisation
learn from practitioners immediate concerns.
not ‘gurus’.
www.socialmediacouncil.eu

9. Social Media Council Europe
Contacts and Social Media Profiles
Email: info@socialmediacouncil.eu
Twitter: https://twitter.com/socialmediaeur
Facebook: http://www.facebook.com/socialmediacouncil
Slideshare: http://www.slideshare.net/socialmediacouncil
Scoop.it: http://www.scoop.it/u/social-media-council-europe
Website strategy and coordination: Dinis Guarda with Ilkut Terzioglu
Editor: Michael Litman with Harmeet Dhiraj
Co-creation coordination: Steffen Hück
www.socialmediacouncil.eu