Adoption vs Adaptation - Bertrand Duperrin

986 views
871 views

Published on

Adoption vs Adaptation - Bertrand Duperrin, Speaker @Social Business Forum 2013

Published in: Business

Adoption vs Adaptation - Bertrand Duperrin

  1. 1. SOCIAL BUSINESSIt’s notADOPTIONbutADAPTATIONMilan, june 13th 2013giovedì 20 giugno 13
  2. 2. BertrandDUPERRINConsulting Director - Nextmodernitybduperrin@nextmodernity.comwww.nextmodernity.com@nextmowww.duperrin.comwww.duperrin.com/english@bduperringiovedì 20 giugno 13
  3. 3. Taken for granted :success is a matter ofADOPTIONgiovedì 20 giugno 13
  4. 4. 90% of social initiatives willFAILSource : Gartnergiovedì 20 giugno 13
  5. 5. User Adoptiongiovedì 20 giugno 13
  6. 6. Praise driving leftWhile traffic rules still say«drive right»giovedì 20 giugno 13
  7. 7. People at theCENTER- of what ? -giovedì 20 giugno 13
  8. 8. WHY do people doWHAT they dothe WAY they do itgiovedì 20 giugno 13
  9. 9. • Only 28% of knowledge workersactually use collaborative tools at leastmontly• Only 22% of social workers considersocial software indispensable to getwork done• 64% of organizations achievedlimited business benefits from E20Source : ForresterNeither BAD nor FADOnly irrelevant in people’scontextgiovedì 20 giugno 13
  10. 10. We should not expect anapplication to work inenvironments for whichits assumptions are notvalidEliyahu M. GOLDRATTgiovedì 20 giugno 13
  11. 11. A social business builds andcontinuously improves a systemdesigned to effectively acquire,leverage and develop itsintangible assets to achieve betteroperational performancegiovedì 20 giugno 13
  12. 12. Some things will NEVERchange by themselves untilYOU decide to CHANGEthemgiovedì 20 giugno 13
  13. 13. Strategy• From competitive toadaptative advantage• Run a long term plan orcatch opportunities ?giovedì 20 giugno 13
  14. 14. Systems• Rigid or adaptive ?• Embed people’sknowledge in design andexecution• Designed for exceptionsand fast-changingenvironments• Are systems ofengagement an isolatedbubble in the corporateIT ?• Are communications linesformal or informal ?Validation, workflows...giovedì 20 giugno 13
  15. 15. Skills• What skills for the 21stcentury ?• Hire the right people ornon social so-calledrockstars ?• How do staff improveand acquire skills overtime ? On the job ?giovedì 20 giugno 13
  16. 16. Structure• Hierarchy or wirearchy ?• End of economy of scales :small teams achieve betterresults and are more engaged• Subsidiarity, self organization• Decisions : intuition or factsand deep knowledge, end ofHiPPOs• Reporting managers or servantleadersgiovedì 20 giugno 13
  17. 17. Style• Top down or bottomup ?• Servant leadership• Collaborative andparticipativemanagement• Lead by the example• Trust or control ?• Open and visible workgiovedì 20 giugno 13
  18. 18. Staff• New jobs and roles : Chief Data /Digital officers. Have them ?• Hiring people according toskills / staff needs and value orthat (would ) have beensuccessfull in yesterday’s world ?• How are people evaluated,rewarded ?• Learning / training programs• What motivational systems/programs (informal, networked ?)giovedì 20 giugno 13
  19. 19. Shared values• What’s your goal, mission ? Howdo you articulate it ?• What’s your corporate culture ?• Internal competition vs commonsuccess• «Us against the world»b vs. caringabout stakeholders• Customer driven ? People-centric ?• Are they enforced into operationsand with the ecosystemgiovedì 20 giugno 13
  20. 20. Do you see any GAP ?Anything planned to bridgeit?giovedì 20 giugno 13
  21. 21. Both LOCAL &SYSTEMICgiovedì 20 giugno 13
  22. 22. Both ADVOCACY andCHANGEgiovedì 20 giugno 13
  23. 23. BothUSER ADOPTIONandBUSINESSADAPTATIONgiovedì 20 giugno 13
  24. 24. Change is a matter ofsensemaking andalignmentgiovedì 20 giugno 13
  25. 25. giovedì 20 giugno 13
  26. 26. www.nextmodernity.com@nextmowww.duperrin.comwww.duperrin.com/english@bduperringiovedì 20 giugno 13

×