Michael Kors gained nearly 34,000 new followers in the 18 hours following
80% of the market are not actively seeking new opportunities. Social recruiting and content marketing should be about marketing your brand and engaging with all of the people who may be your clients and candidates today, and tomorrow
Make them aware of your services, and opportunities before they want to move.
Content marketing is not a quick win. It is the long game.
By the way – this is not the last time you will see mention of the 80:20 split. The 80:20 seems to be everywhere in content marketing. If you remember one statistic – remember the 80:20 split!
Unless you start to produce content that is relevant for these different audiences you will not be successful in your content marketing strategy.
But what kind of information should you be thinking about when it comes to content for the passive market?...
We all know what active candidates want! Advice about jobs and jobs. Simple!
But for passive candidates what is most important? News, information, insight into their industry.
I saw this quote about content marketing and thought it was so apt. Content marketing is something that gets people to come to you instead of you going to them.
Marketing with content is like marketing with a magnet instead of a sledgehammer