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Sensemaking Theory


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Sensemaking Theory

  1. 1. Do You Understand? Jessica Ferguson
  2. 2. Sensemaking Theory The Sensemaking Theory consists of both the interpretation of information and generating what is interpreted. In simpler terms, the process by which people give meaning to experiences.
  3. 3. Areas of Communication Study Interpersonal Intercultural Mass Speech
  4. 5. … so people can give meaning to their experiences
  5. 6. Opinion Criticism Sensemaking theory has suffered from the lack of develpment Critique Examination Evaluation Review No single unambiguous answer can be given to the question This theory can have several meaning to understanding
  6. 7. Sensemaking Consists of Seven Aspects…
  7. 8. Identity Social Enactment Retrospect Extracted Cues Plausibility Ongoing Identity Retrospect Enactment Social Ongoing Extracted Cues Plausibility
  8. 9. <ul><li>‘ How can I know what I think until I see what I say?’ </li></ul>A question that will help in your understanding of these seven elements and how they are used in sensemaking is…
  9. 10. THANK YOU!!!