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Stumbleupon Stumbleupon Presentation Transcript

  • Marc Leibowitz
    May 12, 2010
  • “Wait, don’t I know you…?”
    2001: StumbleUpon founded in Calgary
    2006: 1M registered users
    2007: Acquired by eBay
    2009: Bought back from eBay by Founders & Investors
    2010: 10M regusers, 115K FB fans, 600M stumbles/mo, 1B total ratings, 45M unique URLs indexed, 50K discoveries/day
    #1 social media traffic referrer in US (#2 worldwide) (1)
    (1)StatCounter(April 2010))
    (Confidential)
  • Find Your Audience: StumbleUpon Marketing Tools
    StumbleAds (Sponsored Stumbles)
    Su.pr
    StumbleBadges
    Net of spam, dead links, etc.
    (Confidential)
  • StumbleAds– Sponsored Stumbles
    StumbleUpon delivers a targeted audience directly to your content and increases your viral potential.
    More Traffic
    Exposes your content to StumbleUpon’s millions of users- bringing people who match your targeting criteria directly to your site—no click-thru necessary!
    Cost-effective
    Pay only for actual views of your site and limit each campaign to a maximum number of visitors/day.
    Set-up in Minutes
    Specify your web-page & target audience and start seeing traffic immediately.
  • “There Is No Ad”
    20x more cost-effective than display ads!
    Up to 5% of Stumbles are
    paid “seeds”
  • Go Viral
    65% organic uplift!
  • Su.pr—Not just another “URL Shortener”
    The first free content syndication platform designed to get you more traffic.
    More Qualified Traffic
    Every Su.pr URL exposes your content to StumbleUpon's highly engaged user community.
    Greater Insight
    Track the performance of your posts in real-time. View your traffic, clicks, referrers, Stumbles and retweets.
    Easy to Use and Optimize
    Identify & schedule the optimal times to post — then syndicate with a single click to Twitter, Facebook & StumbleUpon.
  • Whuuuuut?!?!
    Kaaaaa!!!
    73% increase!
  • Time for Traffic
    6300% increase!!!
  • Badges—Get Discovered!
    Pop-up
    Enable users to discover and rate your content so other like-minded Stumblers can find and interact with it
  • High Quality Content is Rewarded
    Su.pr
    StumbleAds
    Syndicate to twitter/Facebook; automatically seed your content in StumbleUpon.
    Target content to your desired audience. Highly rated paid content receives free organic traffic.
    StumbleBadges
    StumbleUpon Recommendation Engine
    StumbleBar
  • Keep on Stumblin’
    ml@stumbleupon.com
    Net of spam, dead links, etc.
    (Confidential)