11. Our philosophy & methodology No business can accurately predict future revenues without complete transparency into both the funnel and the pipe….joined up marketing
12. Key attributes of joined-up-marketing thinking 12 API Relevant (Dynamic) Content Timely too
13. Why Marketing Automation is an ideal platform… outbound inbound The web as a marketing hub and NOT a passive brochure MA Capturing the digital behaviour provides clarity of focus CRM Visualising the buyers journey
14. SMB ‘Worry Free’c.2m units/contacts9 countries7 languages5 routes to purchase The brief Fully automate, integrated systems, integrate ‘drip’ and ‘keep in touch’ campaigns dynamic content & richer experience
15. Campaign Flow/User Journey Time Segment POS Segment #1 #4 Trend Micro Database Welcome Campaign Post Purchase Survey Trend Database Default Customer Communications Regular Monthly Campaigns Trend FTP Site Ad Hoc Campaigns Data put on to FTP site daily Mid Term Survey Renewal Reminders In Trial Segment #1 #4 Welcome Campaign CleverTouch Data Transformation Data manipulated ready for silverpop Post Trial Activation Segment #1 #2 Activate - Y Post Purchase Survey Welcome Campaign Win Back Campaign Silverpop FTP Site #1 Data uploaded to silverpop for scheduled daily import Activate - N Extended Trial Period Campaign Survey #2 #8 Silverpop Database New contacts added to Database