A Welcome Nurture Campaign should be the foundation for all B2B lead nurture programs. At Bislr, I created the following "Playbook" for creating a next-generation, multi-channel Welcome Nurture to:
- Drive engagement with new leads
- Further qualify leads and provide basis for lead scoring
- Learn more about a prospect's motivation and needs
- Enable prospects to learn more about our company and products
- Ensure that "no lead gets left behind"