Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Smart Zones by Responsory Demo, a Sneak Peek!

1,782 views

Published on

ULTRA-TARGETED, NON-INTRUSIVE
DIGITAL ADVERTISING

Smart Zones is a breakthrough audience identification and digital advertising platform that maps 100% of online home, education and business traffic into qualified, target-ready audiences — all while protecting user privacy.

The only cookie-free solution, Smart Zones is backed by proven performance metrics, demonstrating an average lift of 128% over cookie-based campaigns.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Smart Zones by Responsory Demo, a Sneak Peek!

  1. 1. © 2015 Responsory, a Johnson Direct LLC company A Johnson Direct Company and A Premier Smart Zones Partner
  2. 2. © 2015 Responsory, a Johnson Direct LLC company 2 SMART ZONES It’s patented, cutting-edge technology. And now it’s within your reach. This proprietary platform is like no other, and it has a unique promise, too. To put you in front of your audience online, offline and on any device. With 100% reach and accuracy.
  3. 3. © 2015 Responsory, a Johnson Direct LLC company 3 SMART ZONES WHAT IS SMART ZONES? The only programmatic digital advertising platform linking B2B and B2C customer CRM files, mailing lists or IP website traffic to Internet delivery points at the neighborhood or business rooftop level.
  4. 4. © 2015 Responsory, a Johnson Direct LLC company 4 TRANSLATION This is targeting done the right way based on real customers, affluence, lifestyle, interests and quantified analytics. Targeting no longer has to be a guess. SMART ZONES
  5. 5. © 2015 Responsory, a Johnson Direct LLC company 5 SOME OF OUR CLIENTS IN THE ZONES
  6. 6. © 2015 Responsory, a Johnson Direct LLC company 6 UNIQUE PLATFORM ATTRIBUTES 100% Reach Data rich Cookie-free privacy Device independent SMART ZONES
  7. 7. © 2015 Responsory, a Johnson Direct LLC company 7 100% REACH Reach over 250 million-plus individuals and over 18 million businesses in the U.S. and Canada. UNIQUE PLATFORM ATTRIBUTES
  8. 8. © 2015 Responsory, a Johnson Direct LLC company 8 100% REACH U . S . A N D C A N A D A C O V E R A G E 250 Million-Plus Individuals 131 Million-Plus Households 18 Million-Plus Businesses 1.8 Billion-Plus IP Addresses
  9. 9. © 2015 Responsory, a Johnson Direct LLC company 9 100% REACH U . S . A N D C A N A D A C O V E R A G E Smart Zones reaches audiences across all offline and online marketing channels. OFFLINE DIRECT MAIL PHONE EMAIL DISPLAY VIDEO MOBILE INTERNET RADIO IPTV SOCIAL MEDIA ONLINE
  10. 10. © 2015 Responsory, a Johnson Direct LLC company 10 DATA RICH Define audiences with over 750 consumer and business variables. UNIQUE PLATFORM ATTRIBUTES
  11. 11. © 2015 Responsory, a Johnson Direct LLC company 11 DATA RICH All data is derived from publicly available information. Data adheres to the highest privacy standards and to all FTC recommendations-both online and offline. Data sources include: IRS, Voter Registration, Home Transactions, Department of Commerce, Federal Reserve Data, Voter Contributions Data, National Phone Directory Data, Department of Housing and Urban Development, Housing Management Development Association
  12. 12. © 2015 Responsory, a Johnson Direct LLC company 12 DATA RICH DEFINE YOUR AUDIENCES WITH OVER 750 DATA VARIABLES Sampling of B2C Variables Age, Gender Ethnicity, Life Stage, Education, Vehicle, Home Type, Purchases & Interests, Charitable Contributions, Income, IRA/401K, Net Worth, Home Value, Political Affiliation, Household Income, Discretionary Income
  13. 13. © 2015 Responsory, a Johnson Direct LLC company 13 DATA RICH MORE VARIABLES = MORE ACCURACY Automated Predictive Modeling Smart Zones’ patented and automated algorithms platform automates the creation of custom targeting models. We identify what is unique about customers when compared to the balance of the local population, based on multivariate data.
  14. 14. © 2015 Responsory, a Johnson Direct LLC company 14 UNIQUE PLATFORM ATTRIBUTES COOKIE-FREE PRIVACY No tracking, no use of cookies and no inferred audience segmentation.
  15. 15. © 2015 Responsory, a Johnson Direct LLC company 15 COOKIE-FREE PRIVACY OVER 50% OF BROWSERS BLOCK COOKIES Reach more customers with accuracy and privacy on any Internet-enabled device 100% 50% 0% 100% 50% 0% 100% 50% 0% 100% 50% 0% 100% 50% 0%
  16. 16. © 2015 Responsory, a Johnson Direct LLC company 16 I00% reach to all Internet-enabled devices (i.e., desktops, laptops, tablets, smart phones). UNIQUE PLATFORM ATTRIBUTES D E V I C E I N D E P E N D E N T
  17. 17. UNDER THE HOOD A sneak peek at the power behind the Smart Zones platform.
  18. 18. SORRY!
  19. 19. © 2015 Responsory, a Johnson Direct LLC company 19 This is where our sneak peek for the Smart Zones demo ends. There’s so much more we’d like to share with you. Contact our New Business Hotline to schedule your ALL ACCESS Smart Zones demo! 800.710.2750 INFO@RESPONSORY.COM Responsory, a Johnson Direct company, is proud to be designated as a Premier Partner for Semcasting’s Smart Zones audience targeting platform. Semcasting is a leading data provider and the patent owner of the Smart Zones technology.

×