Moodi is a new social, mobile network that empowers users to engage in deeper, more honest communication by reflecting on their moods and emotions. At Moodi, we give people a platform to communicate their true feelings within an anonymous environment and share not only how they feel about the events in their lives, but go beyond the ‘likes’ and ‘retweets’ and engage in a range of empathy and emotion with others that becomes the conversation in and of itself.

1. Where Emotions Matter
www.getmoodi.com
An anonymous social platform for
sharing your true emotions.

2. The Opportunity
Massive shift
Identity Networks Anonymous Networks
• Post-Snowden era
• Snapchat and other disposable networks
• Shrinking digital footprint
• Desire for greater authenticity
!
Why now?

3. Our Approach
Build emotional context and accountability
into design.
“Without emotional context we lack the ability to control our impulses which
increases our propensity for negative behaviour.”
- Daniel Goleman, Author of Emotional Intelligence

4. The Product
Express anonymously
Along a range of emotions
Offering empathy
And personal sentiment

5. The Differentiator
A global database of moods and emotions
that represent the emotional footprint of
every person.

6. Moodi Boards
A snapshot of your emotional footprint
ç√
You have been mostly
FRUSTRATED this
month
You have been a mix of
FRUSTRATED and HAPPY
this week

7. Market Size
Initial Market
!
!
!
1 BILLION
!
!
Millennials
18-29

8. Business Model
FREEMIUM MODEL
• Customized ‘Moodi Boards’
DATA ANALYTICS
• Customer data analytics for brands, publishers etc.
ADVERTISING/SPONSORSHIP
• Branded Moodi boards

9. Market Adoption
PARTNERSHIPS
• Ilac to select Moodi for its 60,000 students, Alumni and staff.
• Ilac to expand Moodi to its 60+ Universities/College partners.
• Speaking at SXSW with CEO Andrew Reid of Vision
Critical.
• Moodi partners with 6 Seconds, a 50,000 person network of
emotional intelligence practitioners.

10. Competition
Anonymous Messaging apps Anonymous social networking
apps
Yik Yak
Wut
Rumr
Sneeky
+
Whisper
Secret
Cloaq
+

11. Company
Jack Wu
LEAD iOS
Johnny Chauvet
LEAD DESIGNER
Miriam Slozberg
MARKETING VETERAN
Sharon Zohar
FOUNDER
Team
Board Members
Dean McCall Bryan Watson

12. What we need
Seed Round $500K
!
!
!
!!
People
6 months
Marketing
Infrastructure