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Leveraging Social Media for Political Campaigns

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Leveraging Social Media for Political Campaigns

  1. 1. Community Engagement through Social Media
  2. 2. Overview • Choosing the right social media channels • Managing your identity • Engaging constituents • Tools • Handing over the keys to the car
  3. 3. CHOOSING THE RIGHT SOCIAL MEDIA CHANNELS
  4. 4. Social Media
  5. 5. Social Media is Not Free • Organic growth • Requires commitment • Planning • Cost of Poor Management
  6. 6. Just Like Any Other Media Buy Why are you here? • What is your message • How do you want to say it • Goal • Brand Image
  7. 7. Just Like Any Other Media Buy Choose a Channel • Distribution • Audience – Demographics – Psychographics • Reputation • Effective
  8. 8. Advice Choose 1 or 2 channels and manage them very well. If resources allow, build and grow other networks.
  9. 9. MANAGING YOUR IDENTITY
  10. 10. Before Declaring • Do a Social Audit • Delete and unfriend • Separate personal from public • Tighten security on personal
  11. 11. After Declaring • Consistent image
  12. 12. After Declaring • Consistent image • Honest Account Management • Write Fast, Edit Slow • Count to 10
  13. 13. ENGAGING CONSTITUENTS
  14. 14. Content • Create an Editorial Calendar • Cross promote but don’t duplicate publish • Ask questions • Don’t Over-Share, it’s not about you • Be Brief • Be Positive
  15. 15. Celebrate Firsts • Twitter Town Hall • Google Hangout • Guest Blog • Vine • Special Bonuses to Followers • Advise Traditional Media
  16. 16. TOOLS
  17. 17. Hootsuite
  18. 18. Hootsuite
  19. 19. IFTTT (If That Then This)
  20. 20. Buffer
  21. 21. NationBuilder
  22. 22. NationBuilder
  23. 23. HANDING OVER THE KEYS
  24. 24. Security • Keep a master password – Set up user IDs • Identify Roles and Responsibilities – Specify protocol • Enter into a formal agreement
  25. 25. Skills • Knowledge of social media • Excellent judgement (filtering) • Responsive • Ability to see the big picture & strategic • Marketing
  26. 26. Watch Out For • Highly Technical & Analytical • Ego • Availability
  27. 27. Summary • Choosing the right social media channels • Managing your identity • Engaging constituents • Tools • Handing over the keys to the car
  28. 28. QUESTIONS? www.MarketingMediaSolutions.ca @HeatherWats0n

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