SlideShare a Scribd company logo
1 of 24
August 2nd, 2014
Chris Mercer
• Content Developer
• Optimization Expert
• Host of DMTW
• Call me “Mercer” 
Who Am I?
This Week’s Focus Topic…
Have A Question?
http://ssm.tips/question
5 Things That Help SEO
(And 2 Things That Can Hurt)
Thing 1:
“Keywords”
• More Important Than
Ever Before
• “Long Tail”
• Placement Matters
Thing 2:
“Links”
• These CAN Hurt!
• The Source Matters
• The Mix Matters
Thing 3:
“Sitemaps”
• Describes Your Site To
Search Engines
Thing 4:
“Social Activity”
• Not Just Facebook…
• Comments Count
• Engagement
Thing 5:
“Authorship”
• Totally Free
• Raises Quality Score
Watch Out For:
“Duplicate Content”
• Create “Enhanced Content”
Instead
• Bounce Rate
• Time On Page
• Think Like A “Bot”
Watch Out For:
“Bot Judgement”
The Plugins We Use:
• WordPress SEO By Yoast
• AuthorSure
http://www.seroundtable.com/google-local-search-algorithm-updated-18904.html
http://searchenginewatch.com/article/2358054/Google-Analytics-Helps-You-Filter-Spider-and-Bot-Traffic
Join DMTW Insiders: www.SeriouslySimpleMarketing.com
How To Ask A Question...
http://ssm.tips/question
Join DMTW Insiders: www.SeriouslySimpleMarketing.com
Insiders get expanded access
to the Q&A portion of
Digital Marketing This Week.
Are You A DMTW Insider?
Visit: www.SeriouslySimpleMarketing.com

More Related Content

More from MeasurementMarketing.io

More from MeasurementMarketing.io (20)

Know Your Numbers - The Math Behind Your Marketing
Know Your Numbers - The Math Behind Your MarketingKnow Your Numbers - The Math Behind Your Marketing
Know Your Numbers - The Math Behind Your Marketing
 
7 Seriously Simple Ways to Improve Your Conversions Using Google Analytics
7 Seriously Simple Ways to Improve Your Conversions Using Google Analytics7 Seriously Simple Ways to Improve Your Conversions Using Google Analytics
7 Seriously Simple Ways to Improve Your Conversions Using Google Analytics
 
How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)
How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)
How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)
 
How Digital Marketer Uses Google Tag Manager To Improve Sales & Leads
How Digital Marketer Uses Google Tag Manager To Improve Sales & LeadsHow Digital Marketer Uses Google Tag Manager To Improve Sales & Leads
How Digital Marketer Uses Google Tag Manager To Improve Sales & Leads
 
Digital Marketing This Week Episode 40: A Marketer's Guide To Conversions
Digital Marketing This Week Episode 40: A Marketer's Guide To ConversionsDigital Marketing This Week Episode 40: A Marketer's Guide To Conversions
Digital Marketing This Week Episode 40: A Marketer's Guide To Conversions
 
Digital Marketing This Week Episode 35:
Digital Marketing This Week Episode 35: Digital Marketing This Week Episode 35:
Digital Marketing This Week Episode 35:
 
Digital Marketing This Week Episode 32: Marketing By The Numbers
Digital Marketing This Week Episode 32: Marketing By The NumbersDigital Marketing This Week Episode 32: Marketing By The Numbers
Digital Marketing This Week Episode 32: Marketing By The Numbers
 
Digital Marketing This Week Episode 30: A Beginners Guide To Retargeting
Digital Marketing This Week Episode 30: A Beginners Guide To RetargetingDigital Marketing This Week Episode 30: A Beginners Guide To Retargeting
Digital Marketing This Week Episode 30: A Beginners Guide To Retargeting
 
Digital Marketing This Week Episode 25: How To Write Convincing Copy
Digital Marketing This Week Episode 25: How To Write Convincing CopyDigital Marketing This Week Episode 25: How To Write Convincing Copy
Digital Marketing This Week Episode 25: How To Write Convincing Copy
 
Digital Marketing This Week Episode 24: How To Optimize A Funnel
Digital Marketing This Week Episode 24: How To Optimize A FunnelDigital Marketing This Week Episode 24: How To Optimize A Funnel
Digital Marketing This Week Episode 24: How To Optimize A Funnel
 
Digital Marketing This Week Episode 22: Google Analytics Series Part 4 - Cust...
Digital Marketing This Week Episode 22: Google Analytics Series Part 4 - Cust...Digital Marketing This Week Episode 22: Google Analytics Series Part 4 - Cust...
Digital Marketing This Week Episode 22: Google Analytics Series Part 4 - Cust...
 
Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations
Digital Marketing This Week Episode 21 - Google Analytics Part 4: ConversationsDigital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations
Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations
 
Is Your Website Scaring Customers Away?
Is Your Website Scaring Customers Away?Is Your Website Scaring Customers Away?
Is Your Website Scaring Customers Away?
 
Digital Marketing This Week Episode 20: Google Analytics Part 3 - Behavior
Digital Marketing This Week Episode 20: Google Analytics Part 3 - BehaviorDigital Marketing This Week Episode 20: Google Analytics Part 3 - Behavior
Digital Marketing This Week Episode 20: Google Analytics Part 3 - Behavior
 
Digital Marketing This Week Episode 19: Google Analytics Part 2 - Acquisition
Digital Marketing This Week Episode 19: Google Analytics Part 2 - AcquisitionDigital Marketing This Week Episode 19: Google Analytics Part 2 - Acquisition
Digital Marketing This Week Episode 19: Google Analytics Part 2 - Acquisition
 
3 Surprisingly Simple Things Most Marketers Miss In Google Analytics
3 Surprisingly Simple Things Most Marketers Miss In Google Analytics3 Surprisingly Simple Things Most Marketers Miss In Google Analytics
3 Surprisingly Simple Things Most Marketers Miss In Google Analytics
 
Digital Marketing This Week Episode 16 – Outsourcing
Digital Marketing This Week Episode 16 – OutsourcingDigital Marketing This Week Episode 16 – Outsourcing
Digital Marketing This Week Episode 16 – Outsourcing
 
Digital Marketing This Week - September 13, 2014
Digital Marketing This Week - September 13, 2014Digital Marketing This Week - September 13, 2014
Digital Marketing This Week - September 13, 2014
 
Is Direct Response Marketing Right For Your Business?
Is Direct Response Marketing Right For Your Business?Is Direct Response Marketing Right For Your Business?
Is Direct Response Marketing Right For Your Business?
 
Digital Marketing This Week - August 16, 2014
Digital Marketing This Week - August 16, 2014Digital Marketing This Week - August 16, 2014
Digital Marketing This Week - August 16, 2014
 

Recently uploaded

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
 

Recently uploaded (20)

Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership area
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMMAiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx.   Marketing how to present your project very well , discussed a...Cartona.pptx.   Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
Press Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdfPress Release Distribution Evolving with Digital Trends.pdf
Press Release Distribution Evolving with Digital Trends.pdf
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 

Digital Marketing This Week - August 2nd 2014