SlideShare a Scribd company logo
1 of 8
Psychological Tricks 
That Improve 
Conversions
1.Give Them A Reason To Say Yes 
Button A Button B 
Between the two buttons above, Option B will be more effective because… 
• You’re already explaining what they have to do (click) 
• You’re reminding them what they are getting (download) 
• You’re telling them when they’re going to get it (now)
2. Make Them Feel Like They’re Part Of A Community 
• People seek to belong 
• Seek out positive labels 
• Build a sense of exclusivity with a select 
group
3. Understand Your Audience 
• Break your market down into 
segments 
• This applies to every market!
4.Define Credibility By Admitting To Mistakes 
• A perfect record doesn’t seem all that 
convincing 
• A business that can openly admit to 
little, strategic faults can make them 
more credible
5.Create A Sense Of Urgency 
• Define what they need to do (be specific) 
• Words such as “now”, “quick”, and 
“instantly” communicate urgency 
• Give them a time frame
Your Seriously Simple Marketing Hack 
1. Go on your opt-in page and review the copy. 
2. Choose one among the 5 tips above and edit 
your copy accordingly. 
3. Remember that you can switch it up 
depending on what works.
For More Information Visit: 
www.SeriouslySimpleMarketing.com

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5 Psychological Triggers That Improve Conversions

  • 1. Psychological Tricks That Improve Conversions
  • 2. 1.Give Them A Reason To Say Yes Button A Button B Between the two buttons above, Option B will be more effective because… • You’re already explaining what they have to do (click) • You’re reminding them what they are getting (download) • You’re telling them when they’re going to get it (now)
  • 3. 2. Make Them Feel Like They’re Part Of A Community • People seek to belong • Seek out positive labels • Build a sense of exclusivity with a select group
  • 4. 3. Understand Your Audience • Break your market down into segments • This applies to every market!
  • 5. 4.Define Credibility By Admitting To Mistakes • A perfect record doesn’t seem all that convincing • A business that can openly admit to little, strategic faults can make them more credible
  • 6. 5.Create A Sense Of Urgency • Define what they need to do (be specific) • Words such as “now”, “quick”, and “instantly” communicate urgency • Give them a time frame
  • 7. Your Seriously Simple Marketing Hack 1. Go on your opt-in page and review the copy. 2. Choose one among the 5 tips above and edit your copy accordingly. 3. Remember that you can switch it up depending on what works.
  • 8. For More Information Visit: www.SeriouslySimpleMarketing.com