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❖     Everyone is muted except for the                      presenter                ❖     Please ask your questions throu...
❖     Founder and president, Scriptorium                      Publishing                ❖     Content strategy for        ...
❖     Survey conducted via web                      (surveymonkey.com)                ❖     January and February 2011     ...
❖     A publishing workflow that lets you                      define and automatically enforce                      consist...
❖     “Have you implemented structured                      authoring, or do you plan to do so?”Monday, May 9, 2011
Monday, May 9, 2011
❖     Have implemented                      ❖   2009: 29%                      ❖   2011: 42%                ❖     Undecide...
❖     Choose the most important reason for                      moving to structure.                ❖     Original survey ...
Monday, May 9, 2011
Monday, May 9, 2011
not	 Monday, May 9, 2011
Monday, May 9, 2011
❖     “Doesn’t make sense in a single-author                      environment.”                ❖     “The payoff just isn’...
❖     “Too much change…”                ❖     “Not even thinking inside the box, let                      alone outside”  ...
Monday, May 9, 2011
❖     “Automated daily publishing”                ❖     “Reduction of total content”                ❖     “Step toward sep...
Monday, May 9, 2011
❖     2009 result: $106,000                ❖     2011 result: $124,500                ❖     2011 non-DITA: $69,000Monday, ...
❖     More CMS = more cost                ❖     More realistic about costs?                ❖     Reuse requires CMS?Monday...
❖     Specialization                ❖     Complex output requirements,                      especially PDF                ...
Monday, May 9, 2011
Monday, May 9, 2011
❖     “What CMS do you (or will you) use?”                      ❖   33–34%: Do not use                      ❖   Other resp...
❖     Past implementers:                      ❖   50%: Do not use a CMS                      ❖   Leaders: Astoria, Vasont,...
Monday, May 9, 2011
❖     “Not realizing the scope of the effort.”                ❖     “Not planning for CMS integration.”                ❖  ...
❖     “Trying to use inexperienced offshore labor to                      do conversion/editing/development.”             ...
❖     Document conversion a huge problem.                ❖     Project complexity much higher than                      an...
❖     “General immaturity of many products in                      the XML/DITA space.”                ❖     “The lack of ...
❖     “One author never really understood topics.”                ❖     “Productivity increased from 800 pages per        ...
❖     “People have responded very positively                      to our new and improved                      documentati...
❖     Issues with tools                      ❖   Lack of maturity                      ❖   Difficult to use                ...
❖     scriptorium.com/resources/webcasts for                      the webcast recording in a day or two                ❖  ...
❖     Sarah O’Keefe,                      okeefe@scriptorium.com                      Twitter: @sarahokeefeMonday, May 9, ...
Monday, May 9, 2011
The state of structure, 2011
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The state of structure, 2011

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In this webcast, Sarah O’Keefe discusses the results of Scriptorium’s 2011 survey on structured authoring. Topics include adoption rates, tools, implementation costs, lessons learned, and much more.

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Transcript of "The state of structure, 2011"

  1. 1. background image flickr: thelastminute Sarah O’Keefe, Scriptorium PublishingMonday, May 9, 2011
  2. 2. ❖ Everyone is muted except for the presenter ❖ Please ask your questions through the Questions area in the webcast interface ❖ The presentation is being recorded; attendees do not appear in the recording.Monday, May 9, 2011
  3. 3. ❖ Founder and president, Scriptorium Publishing ❖ Content strategy for tech comm ❖ Interested in collision of content, publishing, and technologyMonday, May 9, 2011
  4. 4. ❖ Survey conducted via web (surveymonkey.com) ❖ January and February 2011 ❖ Recruited participants through direct email, Twitter, blog posts, and word of mouth ❖ Approximately 200 completed survey ❖ Almost identical to 2009 surveyMonday, May 9, 2011
  5. 5. ❖ A publishing workflow that lets you define and automatically enforce consistent organization of information; implementations are generally based on Extensible Markup Language (XML)Monday, May 9, 2011
  6. 6. ❖ “Have you implemented structured authoring, or do you plan to do so?”Monday, May 9, 2011
  7. 7. Monday, May 9, 2011
  8. 8. ❖ Have implemented ❖ 2009: 29% ❖ 2011: 42% ❖ Undecided ❖ 2009: 21% ❖ 2011: 10%Monday, May 9, 2011
  9. 9. ❖ Choose the most important reason for moving to structure. ❖ Original survey included compliance and personalization, but those were the bottom two choices.Monday, May 9, 2011
  10. 10. Monday, May 9, 2011
  11. 11. Monday, May 9, 2011
  12. 12. not Monday, May 9, 2011
  13. 13. Monday, May 9, 2011
  14. 14. ❖ “Doesn’t make sense in a single-author environment.” ❖ “The payoff just isn’t there.” ❖ “No compelling benefits…”Monday, May 9, 2011
  15. 15. ❖ “Too much change…” ❖ “Not even thinking inside the box, let alone outside” ❖ “Not sure how it will impact us.”Monday, May 9, 2011
  16. 16. Monday, May 9, 2011
  17. 17. ❖ “Automated daily publishing” ❖ “Reduction of total content” ❖ “Step toward separating content from presentation” ❖ “Short time to provide more languages” ❖ “Easier workflow ❖ “Rebranding, variants”Monday, May 9, 2011
  18. 18. Monday, May 9, 2011
  19. 19. ❖ 2009 result: $106,000 ❖ 2011 result: $124,500 ❖ 2011 non-DITA: $69,000Monday, May 9, 2011
  20. 20. ❖ More CMS = more cost ❖ More realistic about costs? ❖ Reuse requires CMS?Monday, May 9, 2011
  21. 21. ❖ Specialization ❖ Complex output requirements, especially PDF ❖ Legacy documentation conversion ❖ Content management systems implementation ❖ Large number of contributorsMonday, May 9, 2011
  22. 22. Monday, May 9, 2011
  23. 23. Monday, May 9, 2011
  24. 24. ❖ “What CMS do you (or will you) use?” ❖ 33–34%: Do not use ❖ Other responses: Astoria, Author-it, Contenta, Docato, Documentum, IXIASOFT, Schema ST4, SharePoint, SiberLogic, Subversion, TIM-RS, Trisoft, Vasont, XDocs, and many, many more.Monday, May 9, 2011
  25. 25. ❖ Past implementers: ❖ 50%: Do not use a CMS ❖ Leaders: Astoria, Vasont, IXIASOFT, XDocs ❖ Current implementers: ❖ 36%: Do not use a CMS ❖ Leaders: Astoria, SharePoint, TrisoftMonday, May 9, 2011
  26. 26. Monday, May 9, 2011
  27. 27. ❖ “Not realizing the scope of the effort.” ❖ “Not planning for CMS integration.” ❖ “Lack of testing.” ❖ “Involving the marketing department.” ❖ “Implementing in a live production environment with the wrong tools, which were still being decided upon during live project development. Disaster!”Monday, May 9, 2011
  28. 28. ❖ “Trying to use inexperienced offshore labor to do conversion/editing/development.” ❖ “Not using a vendor to convert our legacy documentation.” ❖ “Too little time reserved for conversion.” ❖ “Insufficient imposition of consistency in styles before conversion to DITA. Insufficient imposition of consistency in procedures before conversion to DITA.”Monday, May 9, 2011
  29. 29. ❖ Document conversion a huge problem. ❖ Project complexity much higher than anticipated. ❖ Many complaints about “the wrong CMS.”Monday, May 9, 2011
  30. 30. ❖ “General immaturity of many products in the XML/DITA space.” ❖ “The lack of excitement and initiative shown by DITA authors.” ❖ “The lack of enthusiasm among management.” ❖ “Major reduction of translation costs, over 50%.”Monday, May 9, 2011
  31. 31. ❖ “One author never really understood topics.” ❖ “Productivity increased from 800 pages per writer per year to 3200+ pages per writer per year.” ❖ “Excessive amount of time spent using structured tools to enter content. Productivity has been reduced by an average of 40 percent.”Monday, May 9, 2011
  32. 32. ❖ “People have responded very positively to our new and improved documentation, when we didnt expect that many people to notice or to take the time to respond.”Monday, May 9, 2011
  33. 33. ❖ Issues with tools ❖ Lack of maturity ❖ Difficult to use ❖ Change resistance…or notMonday, May 9, 2011
  34. 34. ❖ scriptorium.com/resources/webcasts for the webcast recording in a day or two ❖ Check scriptorium.com/events for upcoming eventsMonday, May 9, 2011
  35. 35. ❖ Sarah O’Keefe, okeefe@scriptorium.com Twitter: @sarahokeefeMonday, May 9, 2011
  36. 36. Monday, May 9, 2011

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