Responsive design is about more than canvases and code. It’s about adopting a flexible mindset—and that means rethinking our content workflow, too. To create sites that keep meaning intact as they shift and reshape to fit smartphones and tablets, you need to know which messages are critical to meeting both business goals and users’ needs and how content elements should work together to communicate them. Content strategy can answer these questions—if you incorporate it into your project at the right time and place.
(Presented in the Digital Workflow track at the 2012 Minneapolis Interactive Marketing Association Summit)