The document discusses retailing in India. It defines retailing as the sale of goods or services directly to final consumers for their personal use, not for resale. It then outlines the typical distribution channel and compares retailing to wholesaling. It notes that retailing in India is still emerging, with most large retailers starting in major cities. The Indian retail sector includes food, health/beauty, clothing, home goods, and durable goods. The document predicts rapid growth in Indian retailing by 2007-2008, driven by factors like favorable demographics, income growth, and increasing rural opportunities. Major Indian retailers currently focus on lifestyle and apparel stores as well as grocery.

4. A Typical Channel of Distribution Manufacturer Wholesaler Final Consumer Retailer

7. RETAIL MARKETING STRATEGY

8. EMERGENCE OF GLOBAL RETAILING

14. CONCLUSION THE RETAIL SECTOR IS BOOMING GRADUALLY IN INDIA DUE TO SEVERAL FECTORS, THE PRINCPAL DRIVERS OF GROWTH ARE HIGHER DISPOSABLE INCOMES & INFORMED CUSTOMERS WITH THE ACCESS TO MULTIPLE TV CHANNELS AND INTERNETS, COMPETITION IN DIFFERENT PRODUCT & SERVICES IS YET ANOTHER IMPORTANT DRIVER .

15. A N T K S H