According to Philip Kotler “retailing includes all the activities
involved in selling goods or services directly to final
consumers for personal, Non business use”
“Every sale of Goods and Services to final consumers” – Food
products, apparel, movie tickets
Retailing is the final step in distribution of merchandise, for
consumption by the end consumers
Retailers attempt to satisfy consumer needs by having the right
merchandise, at the right price, at the right place, when the
consumer wants it
Retailers are the final business in a distribution channel that links
manufacturers to consumers
Indian retail market is the 5th largest market in the world by
The Indian retail sector is highly fragmented with more than 90%
of its business being carried out by traditional family run small
Retailing in India can be categorized as:
TYPES OF RETAIL MARKET
Professionally managed has
a accounting transparency with
proper usage accounting
For example, owner
These include the
hypermarkets and retail
Organized sector in India
generates 1.13 million jobs in
Organized market in India is 8%.
manned general stores,
convenience stores, handcart,
Unorganized market in India is
Unorganized market: Rs. 583,000 crores
Organized market: Rs.5, 000 crores
Over 4,000 new modern Outlets in the last 3 years
Over 5,000,000 sq. ft. of mall space under development
The top 3 modern retailers control over 750,000 sq. ft.
of retail space
Over 400,000 shoppers walk through their doors every week
RETAIL MARKET SIZE
India is the 3rd most attractive retail market for global
retailers among 30 largest emerging market
The total retail sales in India will grow from US$424
billion in 2012 to US$795.12 billion by 2015
Indian retail sector accounts for 22% of country’s
It contributes 9% to the total employment
In the Indian retailing industry, food is the most dominating
sector and is growing at a rate of 9% annually
60% of the Indian grocery basket consists of non- branded
The first few companies to come up with retail chains were in
textile sector like Bombay Dyeing, Raymond’s.
Indian retail is expected to grow 25 per cent annually.
Mom and pop stores
E – Tailers
KEY PLAYERS IN INDIA
FDI IN RETAIL
FDI up to 100% for cash and carry wholesale trading
trading allowed under the automatic route.
FDI up to 51 % with prior Government approval for retail trade of
‘Single Brand’ products.
FDI is not permitted in Multi Brand Retailing in India.
The foreign direct investment (FDI) inflows in single-brand retail
trading during April 2000 to June 2013 stood at US$ 96.96 million, as
per the data released by Department of Industrial Policy and Promotion
Global Top 10 Retailers World Wide
The Home Depot, Inc
The Kroger Co.
Sears, Roebuck and Co.
GLOBAL RETAIL SCENARIO
Global Retail Industry is of size 8 trillion USD
WAL-MART is the NO.1 retailer
Over 50 of the fortune 500 companies are retailers
25 of the Asian top 200 companies are retailers.