Videos, Online tools, Offline workshops</li></ul>Dove – Campaign for Real Beauty<br />
Dove – Campaign for Real Beauty<br />Facebook Page – 60K<br />
6. Southwest<br />PASSION AND PERSONALITY <br />
Southwest – WHAT THEY DO <br />Holistic approach<br />Twitter, Flickr, Facebook, YouTube and LinkedIn. <br />Southwest produces new video content for YouTube on a weekly basis. <br />Positive impact on their search engine rankings. <br />Blog - �Nuts about Southwest - A team of 30 employee bloggers regularly 70,000 unique visitors each month. �<br />Nuts about Southwest� was also winner of the 2008 PR News Platinum PR award for blogs. <br />
7. Ikea<br />THINK LOW COST – CREATIVITY AS A RESULT OF CONSTRAINTS<br />
Ikea<br /><ul><li>IKEA opened a new store in Malmo, Sweden
created a Facebook profile for the store manager, Gordon Gustavsson.
Over a two-week period, they uploaded images of IKEA showrooms to his Facebook photo album.
The first person to tag their name to a product in the pictures, won it.
Store got wildly popular in just 2 weeks!</li></li></ul><li>Ikea - fun<br />100 cats in an IkeaLondon store.<br />