This document provides tips for leveraging social media for events. It discusses how events are inherently social and how social media can contribute to donations, ticket sales, and awareness. It then offers best practices for creating social media content like Facebook events, hashtags, and editorial calendars. Specific recommendations are given around timing of social media posts, incentivizing early ticket purchases, and analyzing social media analytics after the event. The overall goal is to engage attendees before, during, and after the event through strategic social media use.

1. Leveraging Social
Media for Events
Ritu Sharma
Darian Rodriguez Heyman
@RituSharma1 @dheyman

2. Events Are Inherently Social

3. Event And
Social Media ROI =
Donations +
Ticket Sales +
Awareness
-(Esp. Followers)

4. The Ticketing Lifecycle

5. At what point has an event sold Half its
tickets?
38%
33%
29%
Week Of
2 weeks
prior
1 week prior
The Ticketing Lifecycle

6. Success = Rolling Thunder
Create an Editorial Calendar
•Media: Email, Website, Blog, Facebook,
Twitter, LinkedIn, Community Calendars
•Emails: 9-11am Tues - Thurs
•Social Media: 8:45am, 12:30pm,
6pm, 9:30pm

7. Create an Editorial Calendar
•Ask Questions
•Post Photos & Videos
•Email Darian@SM4NP.org for
a Template

9. Create Your Registration Page

10. Create A Facebook Event

11. Create A LinkedIn Event

12. Get The Word Out!
1. Post regular updates:
– Pictures of performers, VIPs & partners
– auction items
– attendee stories
– more pictures & videos
(cute stuff helps!)
2. Invite attendees to RSVP as they register
3. tag Everyone!

13. What’s a “Share” Worth?
•$2.52 & 11 Event Page Views
•Create A Social Media Committee
•60% Share After They’ve Registered

14. Create a Twitter Hashtag
• A word preceded by a #sign
– Used to unify tweets from multiple people on
the same subject
• Easy to search
• catalogs your event
• Keep it short!
• Encourage Attendee Participation

15. Create a Twitter Hashtag

16. www.tagal.us
www.twubs.com
Create a Twitter Hashtag

17. • Ask for Feedback
• Create & Share Recaps
• Post & Tag Photos!
• Review Analytics
• Use Storify.com & SlideShare.net to
Share Content
After The Event

19. • Select & Plan Channels
• Incent Early Ticket Purchasing
• Collect Donations from Non-Attendees
• Encourage Post-Purchase Sharing
• Engage Before, During & After
• Analyze What Works!
Final Tips & Takeaways

20. Questions?
Ritu@SM4NP.org
Darian@SM4NP.org
@RituSharma1 @dheyman