Lee Fox: Engaging Youth in Your Social Media Efforts

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Lee Fox, Founder & Chief Innovation Officer, KooDooZ Is your nonprofit tapping the goodwill of our country’s largest population group? Youth 18 and under are contributing more than 1.3 billion hours of service each year and many have been personally responsible for raising hundreds of thousands of dollars for a cause or charity— learn how and why to engage with Generation Z.

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SHIFT #1 51% US households 67% Households w/ kids Socio-Economic impact evened out by schools

$10M was raised by kids RandomKid More than almost every major U.S. corporation Only 5 U.S. brands gave more! Re-defining “giving” Kids Trick-Or-Treated for victims, did toy drives, lemon-aide stands, etc.

2006 “Kids Across America” STUDY: 99% of kids (6-11) believe it’s important to care about the environment! Green Teens “HUG” the web ~ Juniper Research July 2007

We looked an array of problems to see what we could solve in our own community tgif 2008: Learned cooking oil could be turned into bio-diesel

SHIFT #3 We are the sum of all of our own experiences Socio-Economic, Race, Religion, Orientation

2007 = 13.3M children live in poverty 2009 = 15.5M (that’s 1-in-5 kids!) Within 1 year: 43% of families with children struggle to afford stable housing 21% of all households fall into the “food insecure” category By 2010: 40% of youth (8-24) want to start their own business! 8M of our nation’s children have 1 unemployed parent Harris Interactive, 2010

6,376 “likes” The average non-profit earns More than “likes” Olivia is still getting engagement AVERAGE # OF “LIKES” FOR Facebook snapshot on 10/07/11

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Phase 1 summary consumer trends and market scping presentation for Mulino Bianco Italy's largest processed food conglomerate and would you believe 3rd globally after Nestle and Danone.But needed serious help in international markting includinf every element from localised names, to pack design to local NOT MILANESE SOPPY LOVE STORY BASED ADVERTISING. Quite a task hundreds of sleppless nights doubting ourselves - ARE THESE CREW EVER GOING TO GET IT AND then hey presto CEO coup EX Coke America dus took over and it was like bees and honey. 8 US market entry strategy which contains a heavy emphasis on consumer food and healthy eating trends and customer profiling of the time (2007) The project I led form Mulino Bianco was to introduce a health whole grain line of breads and panettis. Mulino Bianco is Barilla’s core of brand of baked goods, snacks and. Just as an aside Barilla an Italian firm is the world’s largest pasta and baking products firms with 2013 revenues of US$6.9 Billion.

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C ommentaries Ending Childhood Poverty in America 0c— Marian Wright Edelman From the Children’s Defense Fund, Washington, DC The author reports no conflicts of interest. Address correspondence to Marian Wright Edelman, Children’s Defense Fund, 25 E St NW, Washington, DC 20001 (e-mail: [email protected] childrensdefense.org). A cademic Pediatrics 2016;16:S6-S7 SARAH IS 3 years old. She and her 6-year-old brother, Bryce, are inseparable except when it’s time for him to visit the summer food program that provides meals at a school near their Ohio home for children who otherwise would go hungry. Sarah’s too young to make the trip. One morn ing after Bryce had his fill of food for the day he made a detour before heading home. He walked to the trash cans and began rummaging through food others threw away. Winnie Brewer, the Food Services Supervisor in Marion City Schools, noticed the little boy and tapped him on the shoulder to ask why he was sifting through the garbage. “My little sister,” he explained. “She's hungry.” Bringing her leftover food was the only way he knew to help. “We run into a lot of situations where kids will come and say they have younger siblings at home,” Brewer says. “They always want to know if they can take something back.” After Brewer spoke with Bryce, staff members fol lowed him home with a care package for little Sarah. This was a temporary solution to a huge problem Brewer worries about every day. “Until we see that child digging food out of a trash can, it doesn’t hit home,” Brewer says. “When it does, you know you have to do something.” Sarah and Bryce (not their real names) are far from alone. Hunger is only one of the dangerous risks of growing up poor in rich America. Despite 6 years of economic re covery, children remain the poorest group in America and the younger they are the poorer they are. The United States has the second highest child poverty rate among 35 industrialized countries despite having the largest econ omy in the world. More than 1 in 5 children in America (21.1%) were living in poverty in 2014, compared with 13.5% of people ages 18 to 64 years and 10% of those aged 65 years and older. Nearly 1 in 4 children younger than the age of 5 years (23.8%) are poor during some of the years of greatest brain development. Seventy percent of the 15.5 million poor children in America were children of color— who already constitute most of our nation’s youngest children and will be the majority of all the chil dren in our nation by 2020. Poverty hurts children, creates opportunity gaps that can last a lifetime, and hurts the nation’s economy. The toxic stress of early poverty stunts children’s emotional and physical development and increases the likelihood of poor academic achievement and dropping out of high school, which then increases the likelihood of unemploy ment, economic hardship, and involvement in the criminal justice system as an adult. These effects ...

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7. Generation “z” is now age 6

8. SHIFT #1 51% US households 67% Households w/ kids Socio-Economic impact evened out by schools

10. >12? >6?

11.

12. SHIFT #2

13. $10M was raised by kids RandomKid More than almost every major U.S. corporation Only 5 U.S. brands gave more! Re-defining “giving” Kids Trick-Or-Treated for victims, did toy drives, lemon-aide stands, etc.

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17. 2006 “Kids Across America” STUDY: 99% of kids (6-11) believe it’s important to care about the environment! Green Teens “HUG” the web ~ Juniper Research July 2007

18. We looked an array of problems to see what we could solve in our own community tgif 2008: Learned cooking oil could be turned into bio-diesel

19. SHIFT #3 We are the sum of all of our own experiences Socio-Economic, Race, Religion, Orientation

20. 2007 = 13.3M children live in poverty 2009 = 15.5M (that’s 1-in-5 kids!) Within 1 year: 43% of families with children struggle to afford stable housing 21% of all households fall into the “food insecure” category By 2010: 40% of youth (8-24) want to start their own business! 8M of our nation’s children have 1 unemployed parent Harris Interactive, 2010

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23. 6,376 “likes” The average non-profit earns More than “likes” Olivia is still getting engagement AVERAGE # OF “LIKES” FOR Facebook snapshot on 10/07/11

Lee Fox: Engaging Youth in Your Social Media Efforts

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Lee Fox: Engaging Youth in Your Social Media Efforts