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How to Build                         a Stronger Choir                                Christina M. Samala                  ...
• Defining Social Media                         • Preaching to the Choir is                           Okay... As Long As Yo...
Sunday, November 6, 11
Social Media is a Place                          • It’s a place where                            conversations happen and ...
Sunday, November 6, 11
Social Media is SOCIAL :)             • Standard social norms and rules apply                    (think: reciprocity and t...
Sunday, November 6, 11
so·cial            adjective /ˈsōSHəl/            relating to or designed for activities in which            people meet e...
Sunday, November 6, 11
Social Media is NOT   (necessarily)   ...Sunday, November 6, 11
Sunday, November 6, 11
Talk WITH Your Choir                                 (not at them)Sunday, November 6, 11
Sunday, November 6, 11
Preaching to the Choir is Okay...  As Long As You Listen, Too!Sunday, November 6, 11
Sunday, November 6, 11
Sunday, November 6, 11
Sunday, November 6, 11
Sunday, November 6, 11
How to Build                         a Stronger Choir                             (hint: LISTEN)Sunday, November 6, 11
Sunday, November 6, 11
Why Build a Stronger Choir?Sunday, November 6, 11
Why Build a Stronger Choir?                                 ENLIGHTENED SELF-INTEREST!              •          One of the ...
Sunday, November 6, 11
3 Things for Building Stronger                             Choirs          • KNOW WHERE your choir hangs out (online) and ...
Sunday, November 6, 11
Sunday, November 6, 11
Sunday, November 6, 11
Thanks                         & happy socializing!                           christina@storyofstuff.org                  ...
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Christina Samala, Story of Stuff- How to build a stronger choir

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How to Build a Stronger Choir
Christina M. Samala, Director of Online Strategy & Media, The Story of Stuff Project

If you’re doing things right, your online community already likes you. But do they like you enough to do stuff for you? There's only one way to find out.... You have to ask! More importantly, you have to listen.

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Christina Samala, Story of Stuff- How to build a stronger choir

  1. 1. How to Build a Stronger Choir Christina M. Samala Director of Online Strategy & Media @samalaSunday, November 6, 11
  2. 2. • Defining Social Media • Preaching to the Choir is Okay... As Long As You Listen, Too! • How to Build a Stronger ChoirSunday, November 6, 11
  3. 3. Sunday, November 6, 11
  4. 4. Social Media is a Place • It’s a place where conversations happen and ideas get shared. • Define the space – why do people come to your place over others? • Why do YOU go to this place?Sunday, November 6, 11
  5. 5. Sunday, November 6, 11
  6. 6. Social Media is SOCIAL :) • Standard social norms and rules apply (think: reciprocity and the Golden Rule) • How do you socialize in “real life”? How would your organization, if it were a person? • Converse!Sunday, November 6, 11
  7. 7. Sunday, November 6, 11
  8. 8. so·cial adjective /ˈsōSHəl/ relating to or designed for activities in which people meet each other for pleasure me·dia (plural of medium) nound /ˈmiːdɪəm/ agencies or means of doing something; intervening substances through which impressions are conveyed to the senses; forces acting on objects at a distanceSunday, November 6, 11
  9. 9. Sunday, November 6, 11
  10. 10. Social Media is NOT (necessarily) ...Sunday, November 6, 11
  11. 11. Sunday, November 6, 11
  12. 12. Talk WITH Your Choir (not at them)Sunday, November 6, 11
  13. 13. Sunday, November 6, 11
  14. 14. Preaching to the Choir is Okay... As Long As You Listen, Too!Sunday, November 6, 11
  15. 15. Sunday, November 6, 11
  16. 16. Sunday, November 6, 11
  17. 17. Sunday, November 6, 11
  18. 18. Sunday, November 6, 11
  19. 19. How to Build a Stronger Choir (hint: LISTEN)Sunday, November 6, 11
  20. 20. Sunday, November 6, 11
  21. 21. Why Build a Stronger Choir?Sunday, November 6, 11
  22. 22. Why Build a Stronger Choir? ENLIGHTENED SELF-INTEREST! • One of the biggest potential impacts of social media is the opportunity for communities to grow online without direct action by the organization. • Empowering your community by giving them louder collective and individual voices ultimately magnifies your organization’s impact.Sunday, November 6, 11
  23. 23. Sunday, November 6, 11
  24. 24. 3 Things for Building Stronger Choirs • KNOW WHERE your choir hangs out (online) and be there, as well. • PARTICIPATE IN CONVERSATIONS in other places; test the waters for your ideas; share your voice; build friendships. • LISTEN to what your people are saying and incorporate the feedback.Sunday, November 6, 11
  25. 25. Sunday, November 6, 11
  26. 26. Sunday, November 6, 11
  27. 27. Sunday, November 6, 11
  28. 28. Thanks & happy socializing! christina@storyofstuff.org storyofstuff.orgSunday, November 6, 11

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