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Social Media for Social Good Dr. Kellie McElhaney, Professor, Haas School Of Business, UC Berkeley


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Facebook is now the equivalent of the world’s third largest nation, making one thing clear: nonprofits can no longer ignore the social media revolution. McElhaney will present current examples of organizations that have successfully embraced the tools of the social web, thriving in the world of radical new levels of transparency and accountability.

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Social Media for Social Good Dr. Kellie McElhaney, Professor, Haas School Of Business, UC Berkeley

  1. 1. Social Media for Social Good<br />Professor Kellie A. McElhaney<br />Haas School of Business, UC Berkeley<br />29 June 2011<br />
  2. 2. Who I Am<br />Not a Non-Profit expert<br />Focus on Corporations & CSR<br />Professor at Berkeleysince 2002<br />Founding Director, Center for Responsible Business; ranked #2 in world by Financial Times<br />Extensive corporate consulting: Gap, HP, Nokia, Ulster Bank, eBay, Frontline, McDonalds, Blue Cross, Statoil, Nvidia, Kimberly-Clark, Yum! Brands, Twitter, Navigant, McGraw-Hill, Chevron, Accenture, ING<br />Research focus areas: Strategiesof CSR; Branding& CSR; Women, Business Leadership& CSR;Power of Social Technology for Good<br />Author of Just Good Business A Strategic Guide to Corporate Responsibility<br />
  3. 3. Social Media + Good<br />Increase trust<br />Create issue awareness<br />Make giving easier<br />Democratize giving<br />Partner with corporations & their giving/ CSR<br />Strengthen brand<br />Leverage innovation on social/ enviro challenges<br />
  4. 4. The Power of Social Media<br />
  5. 5. Most Trusted Companies 2011 (top 3)<br />Globescan 2011<br />
  6. 6. Toyota Ideas for Good<br />
  7. 7. Trust Down Across All Sectors <br />Source: Edelman Trust Barometer, 2011<br />
  8. 8. We Trust People Just Like Us<br />
  9. 9. The Power of Social Media<br />Source: McElhaney, PoST4Good, 2011<br />
  10. 10. Match Your Issue to a Company & It’s Business<br />
  11. 11. Leverage the Power, Beware of the Risks<br />