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Advocacy and Activism Using Social Media
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Advocacy and Activism Using Social Media

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Dionna Humphrey, Senior Online Strategist, ...

Dionna Humphrey, Senior Online Strategist,
Greenpeace USA

Not sure how social media will compliment your advocacy strategy? Do you have a
social media presence? Do you have a strategy? This session will tackle multi-channel
marketing, specifically the use of social media with advocacy campaigns.

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Advocacy and Activism Using Social Media Advocacy and Activism Using Social Media Presentation Transcript

  • Integrating Social Media & Advocacy Dionna Humphrey, Senior Online Strategist
  • How does social media integrate into your strategy?
    • Social media can help push your message into wider audience
    • Greater visibility
    • Create additional pressure on your target
  • When is the best time for Social Media?
    • In place of or in addition to traditional email
    • When there is a ‘crisitunity’
  • Case Study: Greenpeace forest campaign
    • Strategy components: online, offline, social media
    • Used multi-channel communications approach
    • Rode the media wave
    • photos of landing page, autoresponder, etc. (next slide)
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  • Best Practices
    • Keep your audiences engaged, post frequently and where appropriate respond to supporters
    • When moderating, don’t delete negative feedback
    • Integrate social media into your website.
    • Try different language, asks, etc.
    • Use your E-CRM to promote social media
  • Questions?