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Advocacy and Activism Using Social Media
Advocacy and Activism Using Social Media
Advocacy and Activism Using Social Media
Advocacy and Activism Using Social Media
Advocacy and Activism Using Social Media
Advocacy and Activism Using Social Media
Advocacy and Activism Using Social Media
Advocacy and Activism Using Social Media
Advocacy and Activism Using Social Media
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Advocacy and Activism Using Social Media

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Dionna Humphrey, Senior Online Strategist, …

Dionna Humphrey, Senior Online Strategist,
Greenpeace USA

Not sure how social media will compliment your advocacy strategy? Do you have a
social media presence? Do you have a strategy? This session will tackle multi-channel
marketing, specifically the use of social media with advocacy campaigns.

Published in: Business, Technology
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Transcript

  • 1. Integrating Social Media & Advocacy Dionna Humphrey, Senior Online Strategist
  • 2. How does social media integrate into your strategy?
    • Social media can help push your message into wider audience
    • Greater visibility
    • Create additional pressure on your target
  • 3. When is the best time for Social Media?
    • In place of or in addition to traditional email
    • When there is a ‘crisitunity’
  • 4. Case Study: Greenpeace forest campaign
    • Strategy components: online, offline, social media
    • Used multi-channel communications approach
    • Rode the media wave
    • photos of landing page, autoresponder, etc. (next slide)
  • 5.  
  • 6.  
  • 7.  
  • 8. Best Practices
    • Keep your audiences engaged, post frequently and where appropriate respond to supporters
    • When moderating, don’t delete negative feedback
    • Integrate social media into your website.
    • Try different language, asks, etc.
    • Use your E-CRM to promote social media
  • 9. Questions?

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