What are Demographics? Classiﬁcations of Your Audience by Physical States and Characteristics
What is Your Audience’sDemographics? Write Down the Following: What are the Job Titles of Your Audience? Creative Director Art Director Marketing Director What Type of Business is Your Audience? B2B B2C What are the Industries of Your Audience? Agency-Side Technology Retail
What are Psychographics?Classiﬁcations of YourAudience by PsychologicalStates and Characteristics
What is Your Audience’sPsychographics? Write Down the Following: What does my Audience Value? Experience Professionalism High-End Portfolio Social Presence
What is Behavior?How my Audience Actsand the Patterns theyFollow
What is Your Audience’sBehavior? Write down the following: Where does Your Audience Look for Someone Like You? How Often do they Search? What Times of Day do they Search? How do they Make Their Decisions?
ExampleDemographics | Creative Director at an Ad AgencyPsychographics | Values Creativity, Passion, a High-EndPortfolio and a Strong Social Web PresenceBehavior | Attends AAF Events, Usually Hires Interns,Occasionally Searches Coroﬂot and Krop, Uses SocialNetworking Sites to Identify Talent
Next SegmentDeﬁning Your Value Proposition: What Makes You Special?
SourcesCreative Consultants. I am ?. 2010. Web 25 February 2011.Wayne, Michael. Hello Mind. 9 March 2009. Web. 24 February2011.Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25February 2011.Reardon, Jeremiah. Brand Me Please. 7 July 2010. BeyondCredentials. Web. 25 February 2011.