Facebook Ninja-ing, Pt 2A Guide for Direct Response Marketers     By Khaiyong and Cynthia for Mindvalley
Bootcamp Pt 1 Overview• Overview of Facebook Advertising• Designing an Ad• Targeting and Pricing• Do’s and Don’ts• Faceboo...
Campaign Optimization
Campaign Level
• Optimize for ROI• Has it made me money before?• CPL Versus VPL• Liability or Asset?• Simple Strategy: How much I made in...
Ad Level Optimization
• Optimize for CTR (>0.05%)• Pause Ad• Change Image*• Change Title/Copy• Relaunch Ad
Where to Find Good Images
• Dreamstime.com• Use their Thumbnails (no watermark and fits  well)• Hot tip: Purple, Orange, Red, Hot Women (Skin),  Weir...
What Titles Work?
• Questions? - Do You Meditate? Meditation Works?• Weird Titles - Meditateee.• Authors - Do You Know Her?• Grab Attention ...
Keyword Research
• The more “Interest Clusters” you find the more  money you can make• What kind of people would like your products?• What a...
•   Google Keyword Tool•   Wikipedia•   Related Interests On Facebook Ads Manager•   Authors, Experts, Competitors, Books ...
Other Stuff to Consider
• Backend• FB Customized Landing Pages (Badges, Reviews,  Comments)• ON - Facebook Landing Pages• Specialized Funnels for ...
Tools We Use
SAM (BuyBuddy) - Management Tool
OathKeeper - Tracking Tool
Our Key Metrics
• CTR % (click-through rate)• Conversion Rate % (clicks : leads, leads : purchases)• $ Value per lead (revenue/leads)• $ M...
Focus on Key Metrics• CTR % (click-through rate)• Conversion Rate % (clicks : leads, leads : purchases)• $ Value per lead ...
Thanks! Any Questions?
Fb ninja bootcamp pt 2 (1)
Fb ninja bootcamp pt 2 (1)
Fb ninja bootcamp pt 2 (1)
Fb ninja bootcamp pt 2 (1)
Fb ninja bootcamp pt 2 (1)
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Fb ninja bootcamp pt 2 (1)

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Facebook Training Part 2

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  • Fb ninja bootcamp pt 2 (1)

    1. 1. Facebook Ninja-ing, Pt 2A Guide for Direct Response Marketers By Khaiyong and Cynthia for Mindvalley
    2. 2. Bootcamp Pt 1 Overview• Overview of Facebook Advertising• Designing an Ad• Targeting and Pricing• Do’s and Don’ts• Facebook Advertising at Mindvalley
    3. 3. Campaign Optimization
    4. 4. Campaign Level
    5. 5. • Optimize for ROI• Has it made me money before?• CPL Versus VPL• Liability or Asset?• Simple Strategy: How much I made in 1 month vs spent
    6. 6. Ad Level Optimization
    7. 7. • Optimize for CTR (>0.05%)• Pause Ad• Change Image*• Change Title/Copy• Relaunch Ad
    8. 8. Where to Find Good Images
    9. 9. • Dreamstime.com• Use their Thumbnails (no watermark and fits well)• Hot tip: Purple, Orange, Red, Hot Women (Skin), Weird Pictures, Illustrations, Stand out from Facebook, Hot Men for Men only• CrazyCTR.com
    10. 10. What Titles Work?
    11. 11. • Questions? - Do You Meditate? Meditation Works?• Weird Titles - Meditateee.• Authors - Do You Know Her?• Grab Attention - Attention All Psychics!• Understand Your Niche - Do Some Reading!
    12. 12. Keyword Research
    13. 13. • The more “Interest Clusters” you find the more money you can make• What kind of people would like your products?• What are their demographics?• Authors, Experts, Competitors, Books They Read, Magazines, Hot Websites, Related Niches• Always Check Target Reach - Add more locations?
    14. 14. • Google Keyword Tool• Wikipedia• Related Interests On Facebook Ads Manager• Authors, Experts, Competitors, Books They Read, Related Niches• Articles On The Internet• Match Keywords To See If They Work Together (Meditation + Intuition)
    15. 15. Other Stuff to Consider
    16. 16. • Backend• FB Customized Landing Pages (Badges, Reviews, Comments)• ON - Facebook Landing Pages• Specialized Funnels for FB Traffic• Social Media Experiments
    17. 17. Tools We Use
    18. 18. SAM (BuyBuddy) - Management Tool
    19. 19. OathKeeper - Tracking Tool
    20. 20. Our Key Metrics
    21. 21. • CTR % (click-through rate)• Conversion Rate % (clicks : leads, leads : purchases)• $ Value per lead (revenue/leads)• $ Money Back from Exact Week and Month• Return %
    22. 22. Focus on Key Metrics• CTR % (click-through rate)• Conversion Rate % (clicks : leads, leads : purchases)• $ Value per lead (revenue/leads)• $ Money Back from Exact Week and Month• Return %
    23. 23. Thanks! Any Questions?

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