SKIM Consumer Health provides global market research on health, wellness, and nutrition. They bring together expertise from consumer goods and pharmaceutical industries. Their areas of expertise include communication strategy through claims testing, new product development to identify customer needs, pricing strategy through customized research, and forecasting potential for new products. Clients value their methodological expertise, industry knowledge, and custom solutions.

1. SKIM Consumer Health
Global market research on the health, wellbeing
and nutrition market

2. Our field of expertise lies where consumer and
healthcare worlds meet…
Lifestyle Self-
and diagnosis
wellness and
Foods and products medication
Health
claims and Rx-to-OTC
regulations switch
SKIM
Consumer
Health
expertise Growing
New active
ingredients patients
influence
Interest in “Disease
“natural” specific”
treatment medical
alternatives nutrition
New innovation models and impact of claims-based marketing

3. We bring together our expertise of both FMCG and
pharmaceutical industries
Healthcare Consumer Goods
Consumer Health

4. We understand the nuances of speaking to the various
players involved in the consumer health area
Consumers
Sufferers Caregivers
Family Members / Friends
Physicians
Treaters Specialists
Pharmacists
Patient communities
Support Health advisers
Drug store managers

5. SKIM - Global research for over 30 years; we aim to be
close to our clients and markets
Rotterdam
London
Geneva
New York
= over 60 countries in which SKIM has conducted
research with its network of local field partners

6. SKIM – Proven track record
We work in close relationship with major multinationals operating in the
FMCG, pharmaceuticals and consumer health industries:
6

7. What our clients value when working with us…
Methodological
Industry knowledge
expertise
Knowledge “builders”
Qualitative and
quantitative experts After conducting multiple projects, we
build learnings across studies by
conducting meta-analysis
Proactive, flexible and
Custom solutions
dedicated team

8. Our areas of expertise – an overview
Create a winning communication strategy by
Communication drawing upon our expertise in detail aids and claims
testing
Define the ideal product to take to market by identifying
Product Development relevant customer needs and benefits and the optimal
product characteristics
Pricing Set your pricing strategy with our suite of customized
pricing research tools
Forecast the potential of your (new) products or the
Forecasting impact of your marketing activities

9. Our areas of expertise
Messaging & Claims Testing

10. Imagine, you have this great positioning in mind. But
how to express it well?
What messages will convince healthcare
professionals to recommend your product?
Which health claim resonates better with
your consumers: should you focus on
ingredients or on health benefits?

11. SKIM | Detail aid and claims studies
Detail aid testing
Messaging testing
SKIM Semantics / Claims testing
SKIM Triggers and Barriers

12. Our communication expertise has accumulated over
many years
• Claims and Detail aid expertise
is expanded through meta-
analysis
• We continuously learn about
what makes some messages or
claims more powerful than
others
• Insights shared during
workshops with clients

13. Our areas of expertise
New Product Development

14. Imagine, you want to develop an innovative product. But
what‟s the lay of the land?
Is your product health benefit
perceived as clinically relevant
by HCPs?
Is there a need for a new Which vehicle is driving more
product in the market? consumer choice for your new
product: a drink or a powder form?

15. SKIM | NPD Exploration and Validation studies
Value Proposition/Concept
testing
Needs & benefits exploration SKIM Product Optimizer
and validation

16. Our areas of expertise
Pricing and forecasting

17. Imagine, you‟re developing a great product. But how do
you ensure that you capture its value?
How much are consumers willing to pay
for your product? And what if your main
competitor introduce a similar product?
How much share can you expect
from your Rx-to-OTC switch?

18. SKIM | Pricing and forecasting studies
Pricing
Portfolio Management
SKIM 4Cast

19. SKIM gathered knowledge about pricing over the years
• Conducted more than 300
pricing studies in over 25
countries
• Pricing expertise is continuously
expanded through meta-
analyses
• Pricing insights are shared
through papers (e.g. ESOMAR)
and „lunch & learn‟ sessions
with clients

20. SKIM Consumer Health
Contact us to learn more about SKIM and to discuss
your challenges with us!

21. contact us or follow us online!
SKIM | Consumer Health
Benoit Gouhier | Senior Project Manager
b.gouhier@skimgroup.com | +31 10 282 3552
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