Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Webinar "Insight Acceleration: From 6 weeks to 22 hours of research"

508 views

Published on

On March 2, 2017 we shared with you the 3-year lessons that we and AT&T have learned so far: the steps, challenges, processes, and changes we both needed in order to deliver insights faster. We also showed example templates and processes we are using with AT&T to achieve fast turnaround.

Check out the recording https://goo.gl/08KCMY

Published in: Business
  • Be the first to comment

  • Be the first to like this

Webinar "Insight Acceleration: From 6 weeks to 22 hours of research"

  1. 1. Insight Acceleration From 6 Weeks to 22 Hours Mike Mabey SKIM
  2. 2. 3 years ago… ...We started this journey
  3. 3. Case Study Reducing the time to great insights
  4. 4. 01 02 0403 DECONSTRUCT QUICK WINS STANDARDIZE MODULARIZE How We Did It
  5. 5. Deconstruct The Processes 01
  6. 6. Tick Tock… • Writing the rfp • Reviewing proposals • Project cost approval • Getting messages for testing approved • Reviewing & testing survey • Reviewing the draft report • Creating summary reports for internal clients • Converting the report into an AT&T style report Client’s Time 01
  7. 7. Tick Tock… 01 • Proposal writing • Getting sample costs • Questionnaire writing • Programming max-diff & conjoint exercises • QC • Fieldwork • Analysis • Building a simulator • Creating a draft report • Revising & completing the final report Supplier’s Time
  8. 8. Quick Wins 1. Proposal and approval simplification 2. Early warnings 02
  9. 9. Just The Facts 02 xx Hi AT&T Team, AT&T Wireless Data Promo Message Test AT&T Wireless Data Promo Message Test 1. 2. 3. 4. 5.
  10. 10. AT&T Team AT&T Team AT&T Wireless Data Promo Message Test 18 Min Later… From: AT&T Team To: SKIM Team “Approved.” 02
  11. 11. Notify SKIM ASAP From: AT&T Team SKIM Team - AT&T Team 02
  12. 12. Standardize Reduce 03
  13. 13. 01 02 03 Use client PPT template Pre-sets Standard report format Standardize 03
  14. 14. Reduce Essential insights only please! Reduced Report Size Reduced Analysis Time Increased Internal Demand 03
  15. 15. Modularize Systemize 04
  16. 16. Modules 04 Topline 360 Impact Diagnostic Build Resonate Brand Editor Combine Impact: reduced QC, reduced approval time, no soft launch
  17. 17. Systemized research 04 1 2 3 4 22 – 48 hours tactical, immediate 2 – 10 days more complex 4 weeks meta analyses 6 – 10 weeks strategic Not everything can be done in 22 hours!
  18. 18. Six Takeaways 5 Pre-Defined Creates Clear Communications 2 Deconstruct, Question, Remove 3 Templates Are Your Friend 4 Internal Demand For Research Goes Up If Time Goes Down 6 1 No Trust, No speed Reducing increases the value and impact of insights
  19. 19. DECISION BEHAVIOR EXPERTS Rotterdam | London | New York | San Francisco | Atlanta | Rio de Janeiro | San José | Singapore • Consultative, partnering client relationships • Passionate about understanding what drives choices • Proven expertise in analyzing & predicting decision behavior
  20. 20. Mike Mabey VP Client Solutions Americas Based in Atlanta m.mabey@skimgroup.com Mini Kalivianakis Client Solutions Director and Partner Based in Rotterdam m.kalivianakis@skimgroup.com Contact us skimgroup.com @SKIMgroup SKIMgroup SKIMgroup 20

×