The target audience for the media product is 17-24 year olds, with an equal split of males and females. This audience enjoys thriller films like Inception that have complex plots. Specifically, the target audience is profiled as 17 year old Olivia Seaby, who enjoys punk fashion, music, and films like Taken, Bridesmaids, and Madagascar. She would find the media product appealing because she is open to new films and enjoys going to the cinema.
2. BASED ON RESEARCH ON PEARLANDDEAN.COM
B class olds 23% of the population in
general.
This would be professional working class
and therefore our film appeals to the
majority of this class, like Inception.
The target audience of Inception has a equal divide of
males and females with the highest percentage aged
between 15-24. Inception links to our target audience
as it was one of the examples used in our mood board
as it is also a thriller and has a similar concept behind
the plot.
3. OUR TARGET AUDIENCE MEMBER
This is Olivia Seaby. She is 17 and 8 months old and
lives in the center of Caterham. She dresses punk-
skinny jeans and studded bracelets. She enjoys music
and going to gigs. She shops mostly online but tends
to buy clothes in Topshop. She enjoys films like Taken,
Bridesmaids and Madagascar, she enjoys watching
them at the cinema and also buying them later on
DVD and watching them with her friends. She likes TV
shows like Big Bang theory. The main channels would
be music channels such as Kerrang! And Scuzz. The
music this girl would listen to would be genres such
as: rock, metal and punk. Sometimes she listens to
Kerrang! Radio. I think our film would appeal to this
girl because she enjoys a variety of films and is open
to new things. Also, if this was shown in her local
cinema it may appeal to her as she is in the target
audience age bracket and enjoys going the cinema.
