Cristian Contreras is the Director of Marketing at FundThrough and organizer of the Growth Hacking Toronto Meetup. He has received awards for his work as a young entrepreneur. The document discusses how startups can use growth hacking tactics to reduce risk, build assets, and even out the playing field against large corporations. It outlines priorities and progression for optimization and growth in digital marketing through building audiences with content or paid access. Specific growth hacking tactics include incentivized and forced referrals, social design, user generated content, integrations, and infiltration of audiences. The execution process of growth hacking involves launching initiatives, managing them, automating, and prioritizing optimization.

1. Growth Hacking in Context
The last piece of the puzzle.
Cristian Contreras
Director of Marketing
www.FundThrough.com

2. Cristian Contreras
• Director of Marketing at FundThrough
• Organizer of Growth Hacking Toronto Meetup
• Founder of Next Parliament.ca and Knogget.com
• Young Entrepreneur of the Year award by the Toronto
Hispanic Chamber of Commerce
• Olivia Chow with the Trinity-Spading Community Appreciation
award

3. Reduce Risk Build Assets
Large corporations already know exactly what
they need to do and they have the resources to
do it. The objective of every startup is to even
out the playing field by systematically reducing
risk and building assets.
Survival Before Growth

4. Priorities & Progression
Optimization Growth
BrandLead Gen
Product
marketing
Analytics &
Reporting

5. Efficient Channel Perfect AudienceEffective Message
Digital marketing means building an audience
through content, or paying for access to an
audience that has already being built. Growth
Hacking means finding creative ways to
infiltrate those audiences.
Growth Hacking

6. Referral (One-to-One)
• Incentivized Referrals (Dropbox)
• Forced Referral
Sharing (One-to-Many)
• Social Design
• User Generated Content (Udemy)
• Mass Onboard Invites
• Widgets - Badges - Powered By (Mixpanel)
Integrations
• Symbiotic Partnership (PayPal)
• Marketplaces - Platforms - APIs
• Forced Integration (Airbnb)
Infiltration Tactics

7. Execution Process
Launch
Manage
• Initiative #1
• Initiative #2
• Initiative #3
• …
Automate
Prioritize
Optimize

8. THANK YOU
Cristian Contreras
Slideshare.com/SCEWorx
@ArchiTechTo